Who Should Attend
Product managers, engineering managers, budding entrepreneurs, startup CEOs and anyone who wants to know the basics of product marketing and program management in early-stage companies.
About This Workshop
This course is a practical approach to the mindset and tools needed to create and implement a scalable and sustainable marketing and sales “process” for your company.
What You Will Learn
This workshop covers frameworks surrounding the most difficult steps in the Customer Development methodology. Business concepts and practical outcomes will be discussed to teach others how to grow from an idea into a successful business.
Key Topics
-The Concept of Product Champion
-Customer Development Methodology
-Ideation and Opportunity Recognition
-Basics of Customer Discovery and Design Thinking
-Market Research and Sizing (TAM, SAM, SOM)
-Canvases: Lean Canvas, Business Model Canvas, Value Proposition Canvas
-Business Model Frameworks, Variants and Analysis
-Strategy Models
-Structuring a Marketing Organization
-Marketing and sales interaction and handoffs
-Funnels, Lead Management, Growth Hacking
-Books to read and lessons to learn for further study
show less
Product managers, engineering managers, budding entrepreneurs, startup CEOs and anyone who wants to know the basics of product marketing and program management in early-stage companies.
About This Workshop
This course is a practical approach to the mindset and tools needed to create and implement a scalable and sustainable marketing and sales “process” for your company.
What You Will Learn
This workshop covers frameworks surrounding the most difficult steps in the Customer Development methodology. Business concepts and practical outcomes will be discussed to teach others how to grow from an idea into a successful business.
Key Topics
-The Concept of Product Champion
-Customer Development Methodology
-Ideation and Opportunity Recognition
-Basics of Customer Discovery and Design Thinking
-Market Research and Sizing (TAM, SAM, SOM)
-Canvases: Lean Canvas, Business Model Canvas, Value Proposition Canvas
-Business Model Frameworks, Variants and Analysis
-Strategy Models
-Structuring a Marketing Organization
-Marketing and sales interaction and handoffs
-Funnels, Lead Management, Growth Hacking
-Books to read and lessons to learn for further study
Who Should Attend
Product managers, engineering managers, budding entrepreneurs, startup CEOs and anyone who wants to know the basics of product marketing and program management in early-stage companies.
About This Workshop
This course is a practical approach to the mindset and tools needed to create and implement a scalable and sustainable marketing and sales “process” for your company.
What You Will Learn
This workshop covers frameworks surrounding the most difficult steps in the Customer Development methodology. Business concepts and practical outcomes will be discussed to teach others how to grow from an idea into a successful business.
Key Topics
-The Concept of Product Champion
-Customer Development Methodology
-Ideation and Opportunity Recognition
-Basics of Customer Discovery and Design Thinking
-Market Research and Sizing (TAM, SAM, SOM)
-Canvases: Lean Canvas, Business Model Canvas, Value Proposition Canvas
-Business Model Frameworks, Variants and Analysis
-Strategy Models
-Structuring a Marketing Organization
-Marketing and sales interaction and handoffs
-Funnels, Lead Management, Growth Hacking
-Books to read and lessons to learn for further study
read more
Product managers, engineering managers, budding entrepreneurs, startup CEOs and anyone who wants to know the basics of product marketing and program management in early-stage companies.
About This Workshop
This course is a practical approach to the mindset and tools needed to create and implement a scalable and sustainable marketing and sales “process” for your company.
What You Will Learn
This workshop covers frameworks surrounding the most difficult steps in the Customer Development methodology. Business concepts and practical outcomes will be discussed to teach others how to grow from an idea into a successful business.
Key Topics
-The Concept of Product Champion
-Customer Development Methodology
-Ideation and Opportunity Recognition
-Basics of Customer Discovery and Design Thinking
-Market Research and Sizing (TAM, SAM, SOM)
-Canvases: Lean Canvas, Business Model Canvas, Value Proposition Canvas
-Business Model Frameworks, Variants and Analysis
-Strategy Models
-Structuring a Marketing Organization
-Marketing and sales interaction and handoffs
-Funnels, Lead Management, Growth Hacking
-Books to read and lessons to learn for further study
show less
Date/Times:
Spaces Mission & 3rd
95 Third Street 2nd Floor , San Francisco, CA 94103
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