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Thu April 25, 2019

Product Management Foundations 101 Training Workshop - San Francisco

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Understanding your role as a product manager
Training Workshop Overview
Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

What are the core functions and primary responsibilities of a product manager?  
What does good product management look like?
How do product managers know if they are adding value?   

As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.

What we’ll cover on the day
Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
Goals alignment: How to create effective goals and align the team and organisation around them
Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
Persona development: How to effectively create personas and use them in product processes
Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
Interview guides: Writing interview guides that do not bias or lead the subject
Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
User stories: Creating an effective communication mechanism for efficient and transparent delivery
Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement




Mind the Product Trainers
Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.  

About Your Trainers
Gabrielle Bufrem, Senior Product Manager
Gabrielle Bufrem is a Senior Product Manager at Pivotal, where she works with a range of clients from enterprise to start-ups in order to build user-centered products. She is originally from Brazil, has lived in 13 cities around the world across 10 different countries, and has built products across North America, Europe, and Asia. She is passionate about the intersection of product management and design - so much so that she is currently conducting research with Brown PHD students on how to improve collaboration in design. She loves to travel, explore different countries, is a barista and a coffee lover. Gabrielle earned a B.A. from Brown University in International Relations.
Kanishka Maheshwari, Entrepreneur
Kanishka is an Entrepreneur working in the fintech space. He previously spent 11 years as Director of Product & Lead Engineer at Salesforce. There he built out the Search product and scaled the service over 1000x to 150 M queries/day & over 1B records indexed/day. He also built the A/B testing framework at Salesforce.
He also advises start-ups, is a mentor at Alchemist & Carnegie Mellon’s Venture Bridge, and invests in companies that are off the beaten path.



Agenda


Registration will begin at 9.00


Class will start at 9.30 sharp and end at 17.00


We'll also provide a light breakfast, buffet lunch, and plenty of tea and coffee to fuel you through the day.



Frequently Asked Questions
Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on [email protected] and we will help you make the updates.
Can I get a refund?We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.
Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received.  Request to pay by invoice by emailing [email protected]

Tickets are not held until payment has been made – there are no exceptions to this.
We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.


Frequently Asked Questions | Terms & Conditions  |  Code of Conduct  |  Privacy Policy
Understanding your role as a product manager
Training Workshop Overview
Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

What are the core functions and primary responsibilities of a product manager?  
What does good product management look like?
How do product managers know if they are adding value?   

As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.

What we’ll cover on the day
Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
Goals alignment: How to create effective goals and align the team and organisation around them
Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
Persona development: How to effectively create personas and use them in product processes
Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
Interview guides: Writing interview guides that do not bias or lead the subject
Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
User stories: Creating an effective communication mechanism for efficient and transparent delivery
Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement




Mind the Product Trainers
Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.  

About Your Trainers
Gabrielle Bufrem, Senior Product Manager
Gabrielle Bufrem is a Senior Product Manager at Pivotal, where she works with a range of clients from enterprise to start-ups in order to build user-centered products. She is originally from Brazil, has lived in 13 cities around the world across 10 different countries, and has built products across North America, Europe, and Asia. She is passionate about the intersection of product management and design - so much so that she is currently conducting research with Brown PHD students on how to improve collaboration in design. She loves to travel, explore different countries, is a barista and a coffee lover. Gabrielle earned a B.A. from Brown University in International Relations.
Kanishka Maheshwari, Entrepreneur
Kanishka is an Entrepreneur working in the fintech space. He previously spent 11 years as Director of Product & Lead Engineer at Salesforce. There he built out the Search product and scaled the service over 1000x to 150 M queries/day & over 1B records indexed/day. He also built the A/B testing framework at Salesforce.
He also advises start-ups, is a mentor at Alchemist & Carnegie Mellon’s Venture Bridge, and invests in companies that are off the beaten path.



Agenda


Registration will begin at 9.00


Class will start at 9.30 sharp and end at 17.00


We'll also provide a light breakfast, buffet lunch, and plenty of tea and coffee to fuel you through the day.



Frequently Asked Questions
Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on [email protected] and we will help you make the updates.
Can I get a refund?We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.
Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received.  Request to pay by invoice by emailing [email protected]

Tickets are not held until payment has been made – there are no exceptions to this.
We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.


Frequently Asked Questions | Terms & Conditions  |  Code of Conduct  |  Privacy Policy
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55 5th Street, San Francisco, CA 94103

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