Despite the notion that innovation depends upon serendipitous inspirations from creative individuals, today's pioneering companies rely on disciplined research and procedures to achieve innovation.
These procedures for creativity are fundamentally different from what we typically think of as "procedures," but they are procedures nonetheless, and they can be learned, used, and adopted by anyone. Anyone, at least, who is willing to intelligently take the uncertainty head on, to risk and endure failure in the disciplined quest for a brilliant product or service.
For anyone who wants to grow top line revenues through new products, learn not only how to identify significant product opportunities but also to create the right new products for the market!
Date: January 10 - 11, 2006
Time: 9:00 AM to 5:00 PM
Continental breakfast and lunch is served.
Complementary networking cocktail event is included.
Directions: http://west.cmu.edu/who_we_are/visitor
Despite the notion that innovation depends upon serendipitous inspirations from creative individuals, today's pioneering companies rely on disciplined research and procedures to achieve innovation.
These procedures for creativity are fundamentally different from what we typically think of as "procedures," but they are procedures nonetheless, and they can be learned, used, and adopted by anyone. Anyone, at least, who is willing to intelligently take the uncertainty head on, to risk and endure failure in the disciplined quest for a brilliant product or service.
For anyone who wants to grow top line revenues through new products, learn not only how to identify significant product opportunities but also to create the right new products for the market!
Date: January 10 - 11, 2006
Time: 9:00 AM to 5:00 PM
Continental breakfast and lunch is served.
Complementary networking cocktail event is included.
Directions: http://west.cmu.edu/who_we_are/visitor
read more
show less