Wed March 11, 2026
Playmakers: The Bay Area Sports Marketing Summit
SEE EVENT DETAILS
at Lyft HQ
(see times)
Overview
PLAYMAKERS is AMA SF's night for sports, media, and marketing. Meet the teams, brands, and builders shaping Bay Area fandom.
Playmakers: The Bay Area Sports Marketing Summit
Sports marketing isn't just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.
PLAYMAKERS brings together leaders from the Golden State Warriors, San Francisco Giants, Bay FC, Oakland Roots, Sephora, NBC Sports Bay Area, The Athletic, and more to share how modern sports brands build fan communities and momentum year round.
Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you're part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you'll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.
Light bites and drinks will be provided.
What You'll Experience
Speakers
Session 1
Moderator: Carolyn McArdle, Music Director & Morning Show Co-Host, iHeart Media; PA Announcer, SF Giants
Kim Trinidad, VP Marketing & Operations, Golden State Warriors
Edreece Arghandiwal, Co-Founder and Chief Marketing Officer, Oakland Roots
Brendan Mallette, Chief Revenue Officer, Bay Football Club
Celessa Baker, VP of Marketing Partnerships, SEPHORA
Session 2
Moderator: Katie Hegarty, Sales Lead, Lyft Ads
Alexandria Leavenworth, VP, Creative and Strategic Marketing, NBC Sports Bay Area & California and NBC Bay Area
Shabnum Mehra Palomba, Executive VP, Digitas
Bryan Srabian, VP of Brand Development and Digital Media, San Francisco Giants
Jenna Winchell, VP, Marketing, The Athletic
Session 1: Inside the Rise of Bay Area Sports: Building Brands and Driving Growth
How do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?
We'll cover:
How teams define brand story, values, and voice
Early fan acquisition and community building strategies
Partnerships that create win win outcomes
Lessons learned from launch through brand maturity
Commercial Break: Super Bowl Ad Recap
Session 2: Beyond the Stadium: The New Sports Marketing Playbook
In today's landscape, every team is also a media company.
We'll cover:
The evolving sports media ecosystem: audio, social, creators, and live streams
Turning real time moments into clips, stories, and campaigns
Partnering with creators, influencer squads, and player personalities
What e-sports and gaming communities reveal about always on fandom
*Please note that program (and session panelists) are subject to change.
Who should Attend?
Sports team and league marketers, content leads, community managers
Brand marketers working in sponsorships, partnerships, social, and experiential
Agency strategists and creatives in sports, culture, and entertainment
Media and platform folks in audio, streaming, social, and creator economy
Anyone building fan engagement, communities, and content engines
Thank You To Our Sponsors
Lyft Ads (Venue Partner)
Need a discounted ride to or from our event? Use AMA SF's special code (LYFTAMA5) anytime on March 11th to receive $5 off on your Lyft ride.
iHeartMedia (Beverage Sponsor)
StackAdapt
show less
PLAYMAKERS is AMA SF's night for sports, media, and marketing. Meet the teams, brands, and builders shaping Bay Area fandom.
Playmakers: The Bay Area Sports Marketing Summit
Sports marketing isn't just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.
PLAYMAKERS brings together leaders from the Golden State Warriors, San Francisco Giants, Bay FC, Oakland Roots, Sephora, NBC Sports Bay Area, The Athletic, and more to share how modern sports brands build fan communities and momentum year round.
Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you're part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you'll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.
Light bites and drinks will be provided.
What You'll Experience
Speakers
Session 1
Moderator: Carolyn McArdle, Music Director & Morning Show Co-Host, iHeart Media; PA Announcer, SF Giants
Kim Trinidad, VP Marketing & Operations, Golden State Warriors
Edreece Arghandiwal, Co-Founder and Chief Marketing Officer, Oakland Roots
Brendan Mallette, Chief Revenue Officer, Bay Football Club
Celessa Baker, VP of Marketing Partnerships, SEPHORA
Session 2
Moderator: Katie Hegarty, Sales Lead, Lyft Ads
Alexandria Leavenworth, VP, Creative and Strategic Marketing, NBC Sports Bay Area & California and NBC Bay Area
Shabnum Mehra Palomba, Executive VP, Digitas
Bryan Srabian, VP of Brand Development and Digital Media, San Francisco Giants
Jenna Winchell, VP, Marketing, The Athletic
Session 1: Inside the Rise of Bay Area Sports: Building Brands and Driving Growth
How do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?
We'll cover:
How teams define brand story, values, and voice
Early fan acquisition and community building strategies
Partnerships that create win win outcomes
Lessons learned from launch through brand maturity
Commercial Break: Super Bowl Ad Recap
Session 2: Beyond the Stadium: The New Sports Marketing Playbook
In today's landscape, every team is also a media company.
We'll cover:
The evolving sports media ecosystem: audio, social, creators, and live streams
Turning real time moments into clips, stories, and campaigns
Partnering with creators, influencer squads, and player personalities
What e-sports and gaming communities reveal about always on fandom
*Please note that program (and session panelists) are subject to change.
Who should Attend?
Sports team and league marketers, content leads, community managers
Brand marketers working in sponsorships, partnerships, social, and experiential
Agency strategists and creatives in sports, culture, and entertainment
Media and platform folks in audio, streaming, social, and creator economy
Anyone building fan engagement, communities, and content engines
Thank You To Our Sponsors
Lyft Ads (Venue Partner)
Need a discounted ride to or from our event? Use AMA SF's special code (LYFTAMA5) anytime on March 11th to receive $5 off on your Lyft ride.
iHeartMedia (Beverage Sponsor)
StackAdapt
Overview
PLAYMAKERS is AMA SF's night for sports, media, and marketing. Meet the teams, brands, and builders shaping Bay Area fandom.
Playmakers: The Bay Area Sports Marketing Summit
Sports marketing isn't just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.
PLAYMAKERS brings together leaders from the Golden State Warriors, San Francisco Giants, Bay FC, Oakland Roots, Sephora, NBC Sports Bay Area, The Athletic, and more to share how modern sports brands build fan communities and momentum year round.
Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you're part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you'll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.
Light bites and drinks will be provided.
What You'll Experience
Speakers
Session 1
Moderator: Carolyn McArdle, Music Director & Morning Show Co-Host, iHeart Media; PA Announcer, SF Giants
Kim Trinidad, VP Marketing & Operations, Golden State Warriors
Edreece Arghandiwal, Co-Founder and Chief Marketing Officer, Oakland Roots
Brendan Mallette, Chief Revenue Officer, Bay Football Club
Celessa Baker, VP of Marketing Partnerships, SEPHORA
Session 2
Moderator: Katie Hegarty, Sales Lead, Lyft Ads
Alexandria Leavenworth, VP, Creative and Strategic Marketing, NBC Sports Bay Area & California and NBC Bay Area
Shabnum Mehra Palomba, Executive VP, Digitas
Bryan Srabian, VP of Brand Development and Digital Media, San Francisco Giants
Jenna Winchell, VP, Marketing, The Athletic
Session 1: Inside the Rise of Bay Area Sports: Building Brands and Driving Growth
How do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?
We'll cover:
How teams define brand story, values, and voice
Early fan acquisition and community building strategies
Partnerships that create win win outcomes
Lessons learned from launch through brand maturity
Commercial Break: Super Bowl Ad Recap
Session 2: Beyond the Stadium: The New Sports Marketing Playbook
In today's landscape, every team is also a media company.
We'll cover:
The evolving sports media ecosystem: audio, social, creators, and live streams
Turning real time moments into clips, stories, and campaigns
Partnering with creators, influencer squads, and player personalities
What e-sports and gaming communities reveal about always on fandom
*Please note that program (and session panelists) are subject to change.
Who should Attend?
Sports team and league marketers, content leads, community managers
Brand marketers working in sponsorships, partnerships, social, and experiential
Agency strategists and creatives in sports, culture, and entertainment
Media and platform folks in audio, streaming, social, and creator economy
Anyone building fan engagement, communities, and content engines
Thank You To Our Sponsors
Lyft Ads (Venue Partner)
Need a discounted ride to or from our event? Use AMA SF's special code (LYFTAMA5) anytime on March 11th to receive $5 off on your Lyft ride.
iHeartMedia (Beverage Sponsor)
StackAdapt
read more
PLAYMAKERS is AMA SF's night for sports, media, and marketing. Meet the teams, brands, and builders shaping Bay Area fandom.
Playmakers: The Bay Area Sports Marketing Summit
Sports marketing isn't just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.
PLAYMAKERS brings together leaders from the Golden State Warriors, San Francisco Giants, Bay FC, Oakland Roots, Sephora, NBC Sports Bay Area, The Athletic, and more to share how modern sports brands build fan communities and momentum year round.
Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you're part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you'll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.
Light bites and drinks will be provided.
What You'll Experience
Speakers
Session 1
Moderator: Carolyn McArdle, Music Director & Morning Show Co-Host, iHeart Media; PA Announcer, SF Giants
Kim Trinidad, VP Marketing & Operations, Golden State Warriors
Edreece Arghandiwal, Co-Founder and Chief Marketing Officer, Oakland Roots
Brendan Mallette, Chief Revenue Officer, Bay Football Club
Celessa Baker, VP of Marketing Partnerships, SEPHORA
Session 2
Moderator: Katie Hegarty, Sales Lead, Lyft Ads
Alexandria Leavenworth, VP, Creative and Strategic Marketing, NBC Sports Bay Area & California and NBC Bay Area
Shabnum Mehra Palomba, Executive VP, Digitas
Bryan Srabian, VP of Brand Development and Digital Media, San Francisco Giants
Jenna Winchell, VP, Marketing, The Athletic
Session 1: Inside the Rise of Bay Area Sports: Building Brands and Driving Growth
How do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?
We'll cover:
How teams define brand story, values, and voice
Early fan acquisition and community building strategies
Partnerships that create win win outcomes
Lessons learned from launch through brand maturity
Commercial Break: Super Bowl Ad Recap
Session 2: Beyond the Stadium: The New Sports Marketing Playbook
In today's landscape, every team is also a media company.
We'll cover:
The evolving sports media ecosystem: audio, social, creators, and live streams
Turning real time moments into clips, stories, and campaigns
Partnering with creators, influencer squads, and player personalities
What e-sports and gaming communities reveal about always on fandom
*Please note that program (and session panelists) are subject to change.
Who should Attend?
Sports team and league marketers, content leads, community managers
Brand marketers working in sponsorships, partnerships, social, and experiential
Agency strategists and creatives in sports, culture, and entertainment
Media and platform folks in audio, streaming, social, and creator economy
Anyone building fan engagement, communities, and content engines
Thank You To Our Sponsors
Lyft Ads (Venue Partner)
Need a discounted ride to or from our event? Use AMA SF's special code (LYFTAMA5) anytime on March 11th to receive $5 off on your Lyft ride.
iHeartMedia (Beverage Sponsor)
StackAdapt
show less
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