The story of Philmore Creamery started with a visit to a good, long time Italian friend. Phil and Mona Malik, owners of Philmore Creamery on Fillmore Street, visited their friend in Rimini. Rimini happens to be the location of the world's largest annual gelato expo, Sigep. Soon they were discussing how to bring exceptional gelato to San Francisco. They went to the expo, along with their son, Jordan, and the rest is history.