Hello Everyone,
We are thrilled to invite you to join the NextGen Cup Community Research Event we are hosting on Wednesday, October 3rd, 2018.
The NextGen Cup Community Research Event
Join the Open IDEO SF Chapter and more than 20 Chapters around the world as we seek to answer the question: How might we better understand customer decisions and experiences of consuming to-go cups beverages?
The focus of this event will be to source cup usability and experience research from locations around the world. If you are interested in building out your human-centered design practice, this will be a great opportunity to do so.
This event is part of the NextGen Cup Challenge hosted on OpenIDEO, which seeks to redesign the to-go fiber cup to be recoverable after use on a global scale. This open innovation initiative, led by Starbucks, McDonald's, and Closed Loop Partners, is the first phase of a multi-year, multi-industry consortium that aims to inspire the design and commercialization of global, circular product alternatives. Research gleaned from this event will be synthesized and surfaced to the greater NextGen Cup Challenge community.
Hello Everyone,
We are thrilled to invite you to join the NextGen Cup Community Research Event we are hosting on Wednesday, October 3rd, 2018.
The NextGen Cup Community Research Event
Join the Open IDEO SF Chapter and more than 20 Chapters around the world as we seek to answer the question: How might we better understand customer decisions and experiences of consuming to-go cups beverages?
The focus of this event will be to source cup usability and experience research from locations around the world. If you are interested in building out your human-centered design practice, this will be a great opportunity to do so.
This event is part of the NextGen Cup Challenge hosted on OpenIDEO, which seeks to redesign the to-go fiber cup to be recoverable after use on a global scale. This open innovation initiative, led by Starbucks, McDonald's, and Closed Loop Partners, is the first phase of a multi-year, multi-industry consortium that aims to inspire the design and commercialization of global, circular product alternatives. Research gleaned from this event will be synthesized and surfaced to the greater NextGen Cup Challenge community.
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