NYX Professional Makeup —the cult beauty brand that was founded in California and is now beloved by beauty fans everywhere —is opening the first retail store location in Northern California at Westfield Valley Fair in Santa Clara. The new store will officially open its doors on Friday, January 22, offering beauty lovers an exciting weekend filled with limited edition collectibles, product giveaways and meet-ups with today’s most popular Instagram and YouTube influencers.
Guests will have the opportunity to explore the store’s new innovative technologies, which include an interactive beauty bar with custom how-to videos from top beauty vloggers and an instafeed wall featuring NYX's online beauty community. Guests can explore all this plus shop the full line of 1,800 NYX cosmetics products in every shade and color.
NYX Professional Makeup —the cult beauty brand that was founded in California and is now beloved by beauty fans everywhere —is opening the first retail store location in Northern California at Westfield Valley Fair in Santa Clara. The new store will officially open its doors on Friday, January 22, offering beauty lovers an exciting weekend filled with limited edition collectibles, product giveaways and meet-ups with today’s most popular Instagram and YouTube influencers.
Guests will have the opportunity to explore the store’s new innovative technologies, which include an interactive beauty bar with custom how-to videos from top beauty vloggers and an instafeed wall featuring NYX's online beauty community. Guests can explore all this plus shop the full line of 1,800 NYX cosmetics products in every shade and color.
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