The Neuroscience of Being Memorable
One of the biggest problems with business content is that customers forget 90% of what you share after 2 days. And the typical goal for creating a message and sharing it with a customer is to influence their behavior in some way.
But how can they act on your message if they only remember a tenth of it? How do you even know which tenth they’ll remember?
Join this brief session to discover strategies for transforming yourself and your message into something worth noticing and remembering. To help us understand how people pay attention, remember content, and ultimately act on it, we look at the field of neuroscience, which reveals insights on how the brain processes information and tends to remember it – or, more often – forget it.
Join us to learn how to convert neuroscience insights into practical guidelines you can use to craft content with lasting impact. This is critical because both your internal and external audiences make decisions in your favor based on what they remember, not on what they forget.
About Carmen Simon
Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen teaches workshops on using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don't act on it?
6:30: Check in, snacks, meet awesome humans
6:45: Introduction, structured mingling
7:00: Dr. Carmen Simon
8:00: Breakout Discussions
9:00: Mingling, snacks, meet awesome humans
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