Mon November 6, 2017
Media Certification Training: How to Craft Your Story and Tell it to the World
SEE EVENT DETAILS
Media Certification Training: How to Craft Your Story and Tell it to the World
9:30-11am: Story GOLD: Captivate Your Audience Into Action with Maria Tranquilli
Telling your stories in the quickest way to build instant emotional connection, and connection inspires action. Without connection and without action we will not have a sustainable, long term business, movement or idea. So, if you want to make a change in the world? You need to tell stories. In this workshop, connection expert Maria Tranquilli will show you the exact steps to master the forms of story that will help you captivate your audience into action, activate your greatest potential as an entrepreneur, and design the life you are truly here to live.You will master:• the 1 thing you MUST know to tell captivating stories• the art of telling the exact story your client needs to hear to move into emotion AND action.• 5 steps to know your audience and create ads with massive engagement that lead to repeat sales.
12:30 - 2:00pm: Crafting An Impactful PR Message: How to Get Media to Notice & Love Your Company, Product & Persona with Valerie Demicheva
Strategic media coverage can be a powerful, high-ROI tactic for companies at every stage. With many differing approaches on the matter, public relations is often an opaque undertaking, polluted with contradictory theories that can derail founders from achieving the impact and engagement that comes from strategic, positive press coverage. With a handful of simple tactics, Valerie will share her vetted approach to achieving coverage for founders, startups & companies at every stage. Entrepreneurs will learn how to: 1. Determine their goals for press coverage. 2. Craft several effective PR messages. 3. Target reporters strategically — without overthinking it. 4. Nail a simple, strong narrative for the interview. 5. Prepare press materials for publication. *But wait, there's more. Time permitting, we'll discuss what to look for in your PR hires for founders who don’t want to DIY. From your PR hire’s track record to a plan of attack for your company, look for these hints to avoid ineffective PR proposals from derailing your company and misusing your funds.
2:30 - 4:00pm Telling Your Story in Front of a Camera with Richard Taylor
You've got your story down, and you know what to say, and what not to say in front of media, but now your'e invited to talk to the press in front of a camera. What do you do? Former BBC News correspondent Richard Taylor will teach you how to engage - nay, flirt - with the camera as if it's your bestie. Learn to master your nerves when the red record light fires up and communicate effectively with your target audience!
Richard will also share some killer production techniques to achieve this just with your smartphone and be astonished wit the quality.
Finally, he will outline how bringing in other assets to your video can make your final output more visually arresting and ultimate engaging.
**** Upon completion of the Media Certification (all 3 classes), you will be able to record a 5-minute video in our state-of-the-art studio ****
NOTE: Because of the interactive nature of these classes, we are capping class size at 40. If you cannot make it, please let us know so we can give your spot to someone who can.
OUR TRAINERS
Maria Tranquilli
Maria is a social entrepreneur with over 13 years experience driving global educational programing in the trenches of multi-million dollar startups. She bridges emotional intelligence, social impact and human-centered design to your modern business, whether online or brick-and-mortar. Consulting solopreneurs and select companies around the globe, Maria supports innovative entrepreneurs who are driven and ready for high audience connection, more qualified leads and increased sales.As an international speaker, she has graced stages from Princeton to O'Reily Media to World Maker Faire to Sonoma State to Bangkok; with audiences of 10,000+ in attendance - as a Master Trainer & Master Instructor and thought-leader in the EdTech & Business space. Maria is also a 6-year resident of a Buddhist Monastery, studying in the Tibetan Mahayana tradition, located in San Francisco. She regularly teaches meditation and mindfulness classes & workshops to students and clients internationally, in-person and online.
Valerie Demicheva
Valerie Demicheva is a startup advisor and journalist who's contributed hundreds of articles to The San Francisco Chronicle, WWD & Silicon Valley Magazine. She works with startups to achieve positive impact through press coverage and a blend of advertising, traditional and guerilla marketing. She’s consulted over a dozen companies at every stage to help her clients gain coverage in VentureBeat, TechCrunch, Wired, Bloomberg, and WSJ.
Valerie also played a role as an advisor in a handful of 2016 gubernatorial elections, winning three seats for Democratic governors in a notoriously difficult election year. She’s passionate about helping people share their messages effectively — whether from political candidates to voters or C-suite to shareholders, consumers, and media.
Richard Tayor
Founder and CEO of Super Rich Media, Richard Taylor, a UK-born journalist who spent two decades at the BBC after graduating with Distinctions from Oxford and McGill Universities.After becoming the youngest producer in the BBC World newsroom, he devised the BBC's flagship technology brand, Click, a show broadcast around the world in multiple languages and which pioneered the use of innovative cost-effective production techniques. He is currently a Lead Innovation and Video Instructor at UC Berkeley's Advanced Media Institute. Richard spent two years as the BBC's North America Technology Correspondent. A voting member of the prestigious TV & Film Academy BAFTA, he has interviewed numerous heads of state, technology leaders and celebrities. Today he works with a team of creative professionals - producers, directors of photography, post-production supervisors and animators, to get the job delivered - on spec, and on time.
show less
9:30-11am: Story GOLD: Captivate Your Audience Into Action with Maria Tranquilli
Telling your stories in the quickest way to build instant emotional connection, and connection inspires action. Without connection and without action we will not have a sustainable, long term business, movement or idea. So, if you want to make a change in the world? You need to tell stories. In this workshop, connection expert Maria Tranquilli will show you the exact steps to master the forms of story that will help you captivate your audience into action, activate your greatest potential as an entrepreneur, and design the life you are truly here to live.You will master:• the 1 thing you MUST know to tell captivating stories• the art of telling the exact story your client needs to hear to move into emotion AND action.• 5 steps to know your audience and create ads with massive engagement that lead to repeat sales.
12:30 - 2:00pm: Crafting An Impactful PR Message: How to Get Media to Notice & Love Your Company, Product & Persona with Valerie Demicheva
Strategic media coverage can be a powerful, high-ROI tactic for companies at every stage. With many differing approaches on the matter, public relations is often an opaque undertaking, polluted with contradictory theories that can derail founders from achieving the impact and engagement that comes from strategic, positive press coverage. With a handful of simple tactics, Valerie will share her vetted approach to achieving coverage for founders, startups & companies at every stage. Entrepreneurs will learn how to: 1. Determine their goals for press coverage. 2. Craft several effective PR messages. 3. Target reporters strategically — without overthinking it. 4. Nail a simple, strong narrative for the interview. 5. Prepare press materials for publication. *But wait, there's more. Time permitting, we'll discuss what to look for in your PR hires for founders who don’t want to DIY. From your PR hire’s track record to a plan of attack for your company, look for these hints to avoid ineffective PR proposals from derailing your company and misusing your funds.
2:30 - 4:00pm Telling Your Story in Front of a Camera with Richard Taylor
You've got your story down, and you know what to say, and what not to say in front of media, but now your'e invited to talk to the press in front of a camera. What do you do? Former BBC News correspondent Richard Taylor will teach you how to engage - nay, flirt - with the camera as if it's your bestie. Learn to master your nerves when the red record light fires up and communicate effectively with your target audience!
Richard will also share some killer production techniques to achieve this just with your smartphone and be astonished wit the quality.
Finally, he will outline how bringing in other assets to your video can make your final output more visually arresting and ultimate engaging.
**** Upon completion of the Media Certification (all 3 classes), you will be able to record a 5-minute video in our state-of-the-art studio ****
NOTE: Because of the interactive nature of these classes, we are capping class size at 40. If you cannot make it, please let us know so we can give your spot to someone who can.
OUR TRAINERS
Maria Tranquilli
Maria is a social entrepreneur with over 13 years experience driving global educational programing in the trenches of multi-million dollar startups. She bridges emotional intelligence, social impact and human-centered design to your modern business, whether online or brick-and-mortar. Consulting solopreneurs and select companies around the globe, Maria supports innovative entrepreneurs who are driven and ready for high audience connection, more qualified leads and increased sales.As an international speaker, she has graced stages from Princeton to O'Reily Media to World Maker Faire to Sonoma State to Bangkok; with audiences of 10,000+ in attendance - as a Master Trainer & Master Instructor and thought-leader in the EdTech & Business space. Maria is also a 6-year resident of a Buddhist Monastery, studying in the Tibetan Mahayana tradition, located in San Francisco. She regularly teaches meditation and mindfulness classes & workshops to students and clients internationally, in-person and online.
Valerie Demicheva
Valerie Demicheva is a startup advisor and journalist who's contributed hundreds of articles to The San Francisco Chronicle, WWD & Silicon Valley Magazine. She works with startups to achieve positive impact through press coverage and a blend of advertising, traditional and guerilla marketing. She’s consulted over a dozen companies at every stage to help her clients gain coverage in VentureBeat, TechCrunch, Wired, Bloomberg, and WSJ.
Valerie also played a role as an advisor in a handful of 2016 gubernatorial elections, winning three seats for Democratic governors in a notoriously difficult election year. She’s passionate about helping people share their messages effectively — whether from political candidates to voters or C-suite to shareholders, consumers, and media.
Richard Tayor
Founder and CEO of Super Rich Media, Richard Taylor, a UK-born journalist who spent two decades at the BBC after graduating with Distinctions from Oxford and McGill Universities.After becoming the youngest producer in the BBC World newsroom, he devised the BBC's flagship technology brand, Click, a show broadcast around the world in multiple languages and which pioneered the use of innovative cost-effective production techniques. He is currently a Lead Innovation and Video Instructor at UC Berkeley's Advanced Media Institute. Richard spent two years as the BBC's North America Technology Correspondent. A voting member of the prestigious TV & Film Academy BAFTA, he has interviewed numerous heads of state, technology leaders and celebrities. Today he works with a team of creative professionals - producers, directors of photography, post-production supervisors and animators, to get the job delivered - on spec, and on time.
Media Certification Training: How to Craft Your Story and Tell it to the World
9:30-11am: Story GOLD: Captivate Your Audience Into Action with Maria Tranquilli
Telling your stories in the quickest way to build instant emotional connection, and connection inspires action. Without connection and without action we will not have a sustainable, long term business, movement or idea. So, if you want to make a change in the world? You need to tell stories. In this workshop, connection expert Maria Tranquilli will show you the exact steps to master the forms of story that will help you captivate your audience into action, activate your greatest potential as an entrepreneur, and design the life you are truly here to live.You will master:• the 1 thing you MUST know to tell captivating stories• the art of telling the exact story your client needs to hear to move into emotion AND action.• 5 steps to know your audience and create ads with massive engagement that lead to repeat sales.
12:30 - 2:00pm: Crafting An Impactful PR Message: How to Get Media to Notice & Love Your Company, Product & Persona with Valerie Demicheva
Strategic media coverage can be a powerful, high-ROI tactic for companies at every stage. With many differing approaches on the matter, public relations is often an opaque undertaking, polluted with contradictory theories that can derail founders from achieving the impact and engagement that comes from strategic, positive press coverage. With a handful of simple tactics, Valerie will share her vetted approach to achieving coverage for founders, startups & companies at every stage. Entrepreneurs will learn how to: 1. Determine their goals for press coverage. 2. Craft several effective PR messages. 3. Target reporters strategically — without overthinking it. 4. Nail a simple, strong narrative for the interview. 5. Prepare press materials for publication. *But wait, there's more. Time permitting, we'll discuss what to look for in your PR hires for founders who don’t want to DIY. From your PR hire’s track record to a plan of attack for your company, look for these hints to avoid ineffective PR proposals from derailing your company and misusing your funds.
2:30 - 4:00pm Telling Your Story in Front of a Camera with Richard Taylor
You've got your story down, and you know what to say, and what not to say in front of media, but now your'e invited to talk to the press in front of a camera. What do you do? Former BBC News correspondent Richard Taylor will teach you how to engage - nay, flirt - with the camera as if it's your bestie. Learn to master your nerves when the red record light fires up and communicate effectively with your target audience!
Richard will also share some killer production techniques to achieve this just with your smartphone and be astonished wit the quality.
Finally, he will outline how bringing in other assets to your video can make your final output more visually arresting and ultimate engaging.
**** Upon completion of the Media Certification (all 3 classes), you will be able to record a 5-minute video in our state-of-the-art studio ****
NOTE: Because of the interactive nature of these classes, we are capping class size at 40. If you cannot make it, please let us know so we can give your spot to someone who can.
OUR TRAINERS
Maria Tranquilli
Maria is a social entrepreneur with over 13 years experience driving global educational programing in the trenches of multi-million dollar startups. She bridges emotional intelligence, social impact and human-centered design to your modern business, whether online or brick-and-mortar. Consulting solopreneurs and select companies around the globe, Maria supports innovative entrepreneurs who are driven and ready for high audience connection, more qualified leads and increased sales.As an international speaker, she has graced stages from Princeton to O'Reily Media to World Maker Faire to Sonoma State to Bangkok; with audiences of 10,000+ in attendance - as a Master Trainer & Master Instructor and thought-leader in the EdTech & Business space. Maria is also a 6-year resident of a Buddhist Monastery, studying in the Tibetan Mahayana tradition, located in San Francisco. She regularly teaches meditation and mindfulness classes & workshops to students and clients internationally, in-person and online.
Valerie Demicheva
Valerie Demicheva is a startup advisor and journalist who's contributed hundreds of articles to The San Francisco Chronicle, WWD & Silicon Valley Magazine. She works with startups to achieve positive impact through press coverage and a blend of advertising, traditional and guerilla marketing. She’s consulted over a dozen companies at every stage to help her clients gain coverage in VentureBeat, TechCrunch, Wired, Bloomberg, and WSJ.
Valerie also played a role as an advisor in a handful of 2016 gubernatorial elections, winning three seats for Democratic governors in a notoriously difficult election year. She’s passionate about helping people share their messages effectively — whether from political candidates to voters or C-suite to shareholders, consumers, and media.
Richard Tayor
Founder and CEO of Super Rich Media, Richard Taylor, a UK-born journalist who spent two decades at the BBC after graduating with Distinctions from Oxford and McGill Universities.After becoming the youngest producer in the BBC World newsroom, he devised the BBC's flagship technology brand, Click, a show broadcast around the world in multiple languages and which pioneered the use of innovative cost-effective production techniques. He is currently a Lead Innovation and Video Instructor at UC Berkeley's Advanced Media Institute. Richard spent two years as the BBC's North America Technology Correspondent. A voting member of the prestigious TV & Film Academy BAFTA, he has interviewed numerous heads of state, technology leaders and celebrities. Today he works with a team of creative professionals - producers, directors of photography, post-production supervisors and animators, to get the job delivered - on spec, and on time.
read more
9:30-11am: Story GOLD: Captivate Your Audience Into Action with Maria Tranquilli
Telling your stories in the quickest way to build instant emotional connection, and connection inspires action. Without connection and without action we will not have a sustainable, long term business, movement or idea. So, if you want to make a change in the world? You need to tell stories. In this workshop, connection expert Maria Tranquilli will show you the exact steps to master the forms of story that will help you captivate your audience into action, activate your greatest potential as an entrepreneur, and design the life you are truly here to live.You will master:• the 1 thing you MUST know to tell captivating stories• the art of telling the exact story your client needs to hear to move into emotion AND action.• 5 steps to know your audience and create ads with massive engagement that lead to repeat sales.
12:30 - 2:00pm: Crafting An Impactful PR Message: How to Get Media to Notice & Love Your Company, Product & Persona with Valerie Demicheva
Strategic media coverage can be a powerful, high-ROI tactic for companies at every stage. With many differing approaches on the matter, public relations is often an opaque undertaking, polluted with contradictory theories that can derail founders from achieving the impact and engagement that comes from strategic, positive press coverage. With a handful of simple tactics, Valerie will share her vetted approach to achieving coverage for founders, startups & companies at every stage. Entrepreneurs will learn how to: 1. Determine their goals for press coverage. 2. Craft several effective PR messages. 3. Target reporters strategically — without overthinking it. 4. Nail a simple, strong narrative for the interview. 5. Prepare press materials for publication. *But wait, there's more. Time permitting, we'll discuss what to look for in your PR hires for founders who don’t want to DIY. From your PR hire’s track record to a plan of attack for your company, look for these hints to avoid ineffective PR proposals from derailing your company and misusing your funds.
2:30 - 4:00pm Telling Your Story in Front of a Camera with Richard Taylor
You've got your story down, and you know what to say, and what not to say in front of media, but now your'e invited to talk to the press in front of a camera. What do you do? Former BBC News correspondent Richard Taylor will teach you how to engage - nay, flirt - with the camera as if it's your bestie. Learn to master your nerves when the red record light fires up and communicate effectively with your target audience!
Richard will also share some killer production techniques to achieve this just with your smartphone and be astonished wit the quality.
Finally, he will outline how bringing in other assets to your video can make your final output more visually arresting and ultimate engaging.
**** Upon completion of the Media Certification (all 3 classes), you will be able to record a 5-minute video in our state-of-the-art studio ****
NOTE: Because of the interactive nature of these classes, we are capping class size at 40. If you cannot make it, please let us know so we can give your spot to someone who can.
OUR TRAINERS
Maria Tranquilli
Maria is a social entrepreneur with over 13 years experience driving global educational programing in the trenches of multi-million dollar startups. She bridges emotional intelligence, social impact and human-centered design to your modern business, whether online or brick-and-mortar. Consulting solopreneurs and select companies around the globe, Maria supports innovative entrepreneurs who are driven and ready for high audience connection, more qualified leads and increased sales.As an international speaker, she has graced stages from Princeton to O'Reily Media to World Maker Faire to Sonoma State to Bangkok; with audiences of 10,000+ in attendance - as a Master Trainer & Master Instructor and thought-leader in the EdTech & Business space. Maria is also a 6-year resident of a Buddhist Monastery, studying in the Tibetan Mahayana tradition, located in San Francisco. She regularly teaches meditation and mindfulness classes & workshops to students and clients internationally, in-person and online.
Valerie Demicheva
Valerie Demicheva is a startup advisor and journalist who's contributed hundreds of articles to The San Francisco Chronicle, WWD & Silicon Valley Magazine. She works with startups to achieve positive impact through press coverage and a blend of advertising, traditional and guerilla marketing. She’s consulted over a dozen companies at every stage to help her clients gain coverage in VentureBeat, TechCrunch, Wired, Bloomberg, and WSJ.
Valerie also played a role as an advisor in a handful of 2016 gubernatorial elections, winning three seats for Democratic governors in a notoriously difficult election year. She’s passionate about helping people share their messages effectively — whether from political candidates to voters or C-suite to shareholders, consumers, and media.
Richard Tayor
Founder and CEO of Super Rich Media, Richard Taylor, a UK-born journalist who spent two decades at the BBC after graduating with Distinctions from Oxford and McGill Universities.After becoming the youngest producer in the BBC World newsroom, he devised the BBC's flagship technology brand, Click, a show broadcast around the world in multiple languages and which pioneered the use of innovative cost-effective production techniques. He is currently a Lead Innovation and Video Instructor at UC Berkeley's Advanced Media Institute. Richard spent two years as the BBC's North America Technology Correspondent. A voting member of the prestigious TV & Film Academy BAFTA, he has interviewed numerous heads of state, technology leaders and celebrities. Today he works with a team of creative professionals - producers, directors of photography, post-production supervisors and animators, to get the job delivered - on spec, and on time.
show less
Date/Times:
505 Howard Street, San Francisco, CA 94105
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