Lucas Bols, the world’s oldest distilled spirits brand and producer of Bols Genever, invites bon vivants across the United States to join in celebrating the legacy of bartending’s first superstar, pioneering mixologist Jerry Thomas.
The “father of American mixology,” Jerry Thomas was one of the champions of Genever, the predecessor of gin and Holland’s national spirit. His star rose through his work in San Francisco bars in the mid-19th century. In his collection of recipes of 1862 (among the first of such books to be published), titled “How to Mix Drinks or The Bon-Vivant’s Companion,” Thomas included such Genever- or “Holland gin”-based drinks as the Improved Gin Cocktail, Gin Daisy, Gin Sour and many others. To this day many of the cocktails in modern bars trace their roots to the recipes in this book.
December 15, 2014 marks the 129th anniversary since Jerry’s passing (like any good mysterious bon vivant, his actual birth date is unknown). As part of the latest “The Flavor of Pioneers” campaign, Bols Genever and its supporters will commemorate the cocktail pioneer by celebrating the delightful drinks he created. Cocktail enthusiasts can join the festivities through events listed below in a number of cities across the country. The list can also be found at
https://www.facebook.com/BolsGevener/events. Imbibing adventures can be shared using the hashtag #DrinkLikeaPioneer.