Lean Learning: The Applied Research Mindset with Dave Hora
During this session, Dave will highlight the applied research cycle: how to focus on what you need to learn from users and customers, and how to uncover it with a simple research framework, and how to translate findings into actionable insights. We'll take a quick look at developing research questions and prototypes, then learn how to run successful interviews & concept tests with real users.
Founders will learn:
An applied mindset: how to think about learning for product development
Research mechanics: how to interview users and avoid common traps
Getting to actionable insight: how to set up, execute, and make sense of a quick study
9:30am: Registration and Networking
9:45am: Session Begins
11:00am: Session Ends
Dave leads the User Research team at PlanGrid, a platform for construction field work collaboration. Previously he started the User Research program at Instacart, and has worked with small startups and large enterprises as a consulting UX designer and researcher. Dave's focus is on smart, strategic learning: minimum viable research for maximum product impact.