KLM Royal Dutch Airlines invites all travelers to come learn more about the airline and experience its innovative and customer-centric approach to service and design at a special pop up in San Francisco's Union Square. The KLM Pop Up will showcase the airline’s leading amenities and service by offering visitors the opportunity to experience the World Business Class, a virtual reality simulation of the KLM Boeing 787 Dreamliner, and the chance to win round-trip tickets to Amsterdam.
Visitors of the pop up will have the opportunity to earn up to five entries for KLM ticket giveaways with an RFID bracelet that allows them to check in at five interactive stations throughout the pop up. Each station highlights signature KLM features including: 24/7 social servicing, sustainability, vast global network and best-in-class products. Visitors will also be able to relax in a lounge and enjoy coffee and Dutch stroopwafels on special days. Parents are invited to bring their kids to enjoy a Kid’s Corner featuring games and KLM’s cartoon plane mascot Bluey.
Starting October 10th, San Franciscans can also be on the lookout for KLM throughout the city with the launch of a Helpvertising campaign that will include free water bottle distribution, KLM crossing guards and billboards that help people take a great selfie or even find their lost pets. The campaign is aimed at creating awareness of KLM’s focus on customer service and how much KLM cares about its customers.