Kent Campbell is the Chief Strategist for Reputation X (https://www.reputationx.com), an online reputation management firm based in Sausalito, California. He helps brands not only improve their visibility online, but improve how people feel about them as well. Part of his mission is to help companies defend their brand from fake and untrustworthy online content. In his talk “Engineering Influence†Kent will explore where fake news and other unsavory online content comes from, how it’s created, who creates it, and why. He’ll delve into the fake content ecosystem by taking you on a walk through the dark side of the internet where stolen credit cards, computer viruses, online identities and reputations can be bought and sold. He’ll also give you tips on how to spot a fake.  When not improving online brands Kent Campbell can be found traveling the world with his family, often for months or years on end. He lives in Mill Valley, California with his wife and two sons, and is President of the Rotary Club of Mill Valley.Â
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Kent Campbell is the Chief Strategist for Reputation X (https://www.reputationx.com), an online reputation management firm based in Sausalito, California. He helps brands not only improve their visibility online, but improve how people feel about them as well. Part of his mission is to help companies defend their brand from fake and untrustworthy online content. In his talk “Engineering Influence†Kent will explore where fake news and other unsavory online content comes from, how it’s created, who creates it, and why. He’ll delve into the fake content ecosystem by taking you on a walk through the dark side of the internet where stolen credit cards, computer viruses, online identities and reputations can be bought and sold. He’ll also give you tips on how to spot a fake.  When not improving online brands Kent Campbell can be found traveling the world with his family, often for months or years on end. He lives in Mill Valley, California with his wife and two sons, and is President of the Rotary Club of Mill Valley.Â
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Marines' Memorial Club & Hotel
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609 Sutter Street, San Francisco, CA 94102
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