Journey Mapping Facilitation Skills — San Francisco

Event has passed (Wed Aug 23, 2017 - Wed Aug 23, 2017)
Argonaut Hotel
09:00 AM
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Join our hands-on facilitation skills workshop!
Our favorite method for uncovering customer pain points and designing new experiences is a customer workshop. But facing a room full of your customers in a workshop setting can be intimidating. We can fix that! Join us for a day of in-depth facilitation training and learn our framework for planning and facilitating a research workshop with customers—specifically within the context of collaborative journey mapping.
Over the course of the day, we’ll walk you through typical journey mapping exercises and show you how to facilitate each one. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. Plus, you’ll get to learn the secrets we’ve picked up throughout our experience with dozens of B2B and B2C customer workshops! By the end of the day, you’ll understand how facilitation skills can help you uncover rich insights about your customers’ needs and gain first-hand knowledge of how to employ those skills in your own customer research.


  1. Argonaut Hotel 495 Jefferson Street, San Francisco, CA