Wed November 7, 2018
Journey Mapping & Facilitation — San Francisco — Nov. 7 & 8, 2018
SEE EVENT DETAILS
Our favorite method for uncovering customer pain points and designing new experiences is a customer workshop. But facing a room full of your customers in a workshop setting can be intimidating. We can fix that! Our two-day Journey Mapping & Facilitation bootcamp gets deep into the details of successful facilitation techniques that will empower you to run journey mapping sessions within your organization.
Day 1 covers the fundamentals of journey mapping, including the critical components of effective journey maps and our step-by-step methodology for creating and using maps. On Day 2, we’ll share our framework for facilitating a research workshop with customers. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. Plus, you’ll get to learn the secrets we’ve picked up throughout our experience with dozens of B2B and B2C customer workshops.
By the end of the bootcamp, you’ll:
Have a thorough grounding in the methodology of journey mapping
Understand how facilitation skills can help you uncover rich insights about your customers’ needs
Gain first-hand knowledge of how to employ those skills in your own customer research
For more information about the workshop agenda, topics, and cancellation policy, please visit our workshop information page.
show less
Day 1 covers the fundamentals of journey mapping, including the critical components of effective journey maps and our step-by-step methodology for creating and using maps. On Day 2, we’ll share our framework for facilitating a research workshop with customers. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. Plus, you’ll get to learn the secrets we’ve picked up throughout our experience with dozens of B2B and B2C customer workshops.
By the end of the bootcamp, you’ll:
Have a thorough grounding in the methodology of journey mapping
Understand how facilitation skills can help you uncover rich insights about your customers’ needs
Gain first-hand knowledge of how to employ those skills in your own customer research
For more information about the workshop agenda, topics, and cancellation policy, please visit our workshop information page.
Our favorite method for uncovering customer pain points and designing new experiences is a customer workshop. But facing a room full of your customers in a workshop setting can be intimidating. We can fix that! Our two-day Journey Mapping & Facilitation bootcamp gets deep into the details of successful facilitation techniques that will empower you to run journey mapping sessions within your organization.
Day 1 covers the fundamentals of journey mapping, including the critical components of effective journey maps and our step-by-step methodology for creating and using maps. On Day 2, we’ll share our framework for facilitating a research workshop with customers. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. Plus, you’ll get to learn the secrets we’ve picked up throughout our experience with dozens of B2B and B2C customer workshops.
By the end of the bootcamp, you’ll:
Have a thorough grounding in the methodology of journey mapping
Understand how facilitation skills can help you uncover rich insights about your customers’ needs
Gain first-hand knowledge of how to employ those skills in your own customer research
For more information about the workshop agenda, topics, and cancellation policy, please visit our workshop information page.
read more
Day 1 covers the fundamentals of journey mapping, including the critical components of effective journey maps and our step-by-step methodology for creating and using maps. On Day 2, we’ll share our framework for facilitating a research workshop with customers. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. Plus, you’ll get to learn the secrets we’ve picked up throughout our experience with dozens of B2B and B2C customer workshops.
By the end of the bootcamp, you’ll:
Have a thorough grounding in the methodology of journey mapping
Understand how facilitation skills can help you uncover rich insights about your customers’ needs
Gain first-hand knowledge of how to employ those skills in your own customer research
For more information about the workshop agenda, topics, and cancellation policy, please visit our workshop information page.
show less
Date/Times:
495 Jefferson Street, San Francisco, CA 94109
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