Join Us For Our Holiday Panettone From Roy Pop Up at Williams Sonoma Union Square!

Meet Chef Roy Shvartzapel, who has dedicated himself to perfecting the art of panettone, the "Mt. Everest of the baking world," and mentored with the world's panettone master, Iginio Massari, to perfect his own. Chef Roy begins with a natural wild mother yeast (lievito madre), then uses the highest-quality tools and ingredients to create loaves described by the New York Times as "domed wonders – paradoxically rich and ethereal at the same time." Not just for the holidays, this is one dessert you'll want to savor all year round. We will be selling Roy’s Panettone during the event and Roy will sign your Panettone gifts as well, so reserve your spot today!
We'll be featuring Chef Roy's Chocolate and Classic Orange + Raisin flavors.
Free event admission
VIP Admission is $65.05 per person includes presale of a 1000g Panettone