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Izzy's basic bagel is made from flour, yeast, water, and tiny amounts of brown sugar and salt that add up to only about 200 calories.
There's no saturated fat, no trans-fat, no added fat, period! (That comes later when you spread the cream cheese). Only Egg Bagels, which are made with whole eggs, have a bit of cholesterol.
And all the other bagel flavors include the highest-quality natural ingredients that provide the “extra” flavor—sun-dried tomato, sesame seeds, raisins, olives, chocolate chips, etc.
Probably most important, an Izzy's Brooklyn Bagel bagel is satisfying. And when you're satisfied, you won't be scarfing down junk food.