Product marketers are accountable for successfully bringing the products to market by using different marketing tactics. The daunting reality is that most products launched today result in marginal success, and often fail. What are we missing? What steps can we take to launch our products and achieve success?In this interactive session, each speaker will give a 20-minutes lightening case study talk on how to develop a GTM strategy. Our speakers will also share their learning on what worked and what didn't work well.SPEAKERS:
Kai Ichikawa | VP, Product Marketing, UserTesting
Kai Ichikawa is a product marketing leader with a passion for building high functioning product marketing teams and growing future leaders. Combining his enterprise and consumer experience with his background in product management, Kai brings a blend of creative strategy development, focused go to market execution, and tangible business impact to the teams and organizations he leads. Whether at industry leading brands or mid-stage startups – delivering impactful outcomes, building a world class product marketing discipline, and establishing high performing teams are all part of Kai’s formula as a product marketing leader. Currently head of product marketing for UserTesting – he has also worked at or with Microsoft, Starbucks, Sysomos, The Gap, Honda Motors and Giorgio Armani.
Mark Jewett | VP, Product Marketing, TableauMark leads product marketing at Tableau. With more than 20 years in technology covering startups to large enterprises in the US and internationally, Mark’s expertise spans analytics and big data, cloud computing, datacenter infrastructure, and enterprise applications. Prior to Microsoft, he was a Product Line Manager at Siebel Systems, and a Director of Technology at several high-tech startups.
About Product Marketing Masters
Product Marketing Masters is a community that helps aspirational product marketing leaders to learn the skills they need, land the jobs they want, and build the teams they dream about.
Join us meetup group here
Join our Facebook group here
Sign up to be a speaker here
show less
Kai Ichikawa | VP, Product Marketing, UserTesting
Kai Ichikawa is a product marketing leader with a passion for building high functioning product marketing teams and growing future leaders. Combining his enterprise and consumer experience with his background in product management, Kai brings a blend of creative strategy development, focused go to market execution, and tangible business impact to the teams and organizations he leads. Whether at industry leading brands or mid-stage startups – delivering impactful outcomes, building a world class product marketing discipline, and establishing high performing teams are all part of Kai’s formula as a product marketing leader. Currently head of product marketing for UserTesting – he has also worked at or with Microsoft, Starbucks, Sysomos, The Gap, Honda Motors and Giorgio Armani.
Mark Jewett | VP, Product Marketing, TableauMark leads product marketing at Tableau. With more than 20 years in technology covering startups to large enterprises in the US and internationally, Mark’s expertise spans analytics and big data, cloud computing, datacenter infrastructure, and enterprise applications. Prior to Microsoft, he was a Product Line Manager at Siebel Systems, and a Director of Technology at several high-tech startups.
About Product Marketing Masters
Product Marketing Masters is a community that helps aspirational product marketing leaders to learn the skills they need, land the jobs they want, and build the teams they dream about.
Join us meetup group here
Join our Facebook group here
Sign up to be a speaker here
Product marketers are accountable for successfully bringing the products to market by using different marketing tactics. The daunting reality is that most products launched today result in marginal success, and often fail. What are we missing? What steps can we take to launch our products and achieve success?In this interactive session, each speaker will give a 20-minutes lightening case study talk on how to develop a GTM strategy. Our speakers will also share their learning on what worked and what didn't work well.SPEAKERS:
Kai Ichikawa | VP, Product Marketing, UserTesting
Kai Ichikawa is a product marketing leader with a passion for building high functioning product marketing teams and growing future leaders. Combining his enterprise and consumer experience with his background in product management, Kai brings a blend of creative strategy development, focused go to market execution, and tangible business impact to the teams and organizations he leads. Whether at industry leading brands or mid-stage startups – delivering impactful outcomes, building a world class product marketing discipline, and establishing high performing teams are all part of Kai’s formula as a product marketing leader. Currently head of product marketing for UserTesting – he has also worked at or with Microsoft, Starbucks, Sysomos, The Gap, Honda Motors and Giorgio Armani.
Mark Jewett | VP, Product Marketing, TableauMark leads product marketing at Tableau. With more than 20 years in technology covering startups to large enterprises in the US and internationally, Mark’s expertise spans analytics and big data, cloud computing, datacenter infrastructure, and enterprise applications. Prior to Microsoft, he was a Product Line Manager at Siebel Systems, and a Director of Technology at several high-tech startups.
About Product Marketing Masters
Product Marketing Masters is a community that helps aspirational product marketing leaders to learn the skills they need, land the jobs they want, and build the teams they dream about.
Join us meetup group here
Join our Facebook group here
Sign up to be a speaker here
read more
Kai Ichikawa | VP, Product Marketing, UserTesting
Kai Ichikawa is a product marketing leader with a passion for building high functioning product marketing teams and growing future leaders. Combining his enterprise and consumer experience with his background in product management, Kai brings a blend of creative strategy development, focused go to market execution, and tangible business impact to the teams and organizations he leads. Whether at industry leading brands or mid-stage startups – delivering impactful outcomes, building a world class product marketing discipline, and establishing high performing teams are all part of Kai’s formula as a product marketing leader. Currently head of product marketing for UserTesting – he has also worked at or with Microsoft, Starbucks, Sysomos, The Gap, Honda Motors and Giorgio Armani.
Mark Jewett | VP, Product Marketing, TableauMark leads product marketing at Tableau. With more than 20 years in technology covering startups to large enterprises in the US and internationally, Mark’s expertise spans analytics and big data, cloud computing, datacenter infrastructure, and enterprise applications. Prior to Microsoft, he was a Product Line Manager at Siebel Systems, and a Director of Technology at several high-tech startups.
About Product Marketing Masters
Product Marketing Masters is a community that helps aspirational product marketing leaders to learn the skills they need, land the jobs they want, and build the teams they dream about.
Join us meetup group here
Join our Facebook group here
Sign up to be a speaker here
show less
Date/Times:
225 Bush Street, 5th Floor , San Francisco, CA 94104
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