Habit Summit 2018: Behavioral Design Conference

Event has passed (Tue Apr 10, 2018 - Tue Apr 10, 2018)
Mission Bay Conference Center
08:00 AM
Conference / Convention, Community
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Where Leaders in Consumer Behavior Connect and Inspire

At Habit Summit, you’ll connect, reflect, and learn over two days. Day One includes several workshops, allowing you to go in-depth on a particular topic with industry experts. Day Two includes an inspiring lineup of speakers, great refreshments, and plenty of time to mingle with industry leaders and peers. We look forward to another fantastic event.
Habit Summit started in 2013 with the goal of bringing experts from around the world to share best practices and learnings in consumer psychology, design, and behavioral science. Today it draws attendees and speakers from companies around the world, from local start-ups to Fortune 500 executives.
See HabitSummit.com for further details

Day 1 – April 10, 2018
8:00am Registration
9:00am-12:00pm Morning Workshop
12:00pm-1:00pm Lunch Break & Networking
1:00pm-5:00pm Afternoon Workshop
Day 2 - April 11, 2018
8:30am Registration
10:00am-5:30pm Keynote Presentations
5:30pm-7:00pm Cocktail Reception & Networking
(Note: Event schedule and speakers subject to change)

Workshops - Day 1

How to Build Habit-Forming Products: In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical workshop. This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.

Actionable Gamification: Beyond Points, Badges,and Leaderboards: Ever wonder why users are "too busy" to use your great product, but end up spending 4 hours a day on games that serve no real benefit? Games have mastered the art of "Human-Focused Design" and gamification is applying that art to your products. Yu-kai Chou, Gamification Pioneer and Speaker (Stanford, Google, LEGO, Tesla, BCG) shares how to utilize proper game design to engage your users and drive sustainable ROI. Attendees will be able to identify the differences between White Hat Motivation vs. Black Hat Motivation, as well as Extrinsic Motivation vs. Intrinsic Motivation.

Keynote Speakers - Day 2

Nir Eyal | Best-Selling Author, Hooked: How to Build Habit-Forming Products

Yu-Kai Chou | Author, Actionable Gamification

Kees Oomen | Product Owner Persuasion, Booking.com

Jeni Fisher | Apps Business Development Manager, Google Play

Dr. Yuping Liu-Thompkins | Professor and Chair of Marketing, Old Dominion University

David Lieb | Product Lead, Google Photos

Dr. Kyra Bobinet | CEO, engagedIN & Consulting Faculty, Stanford School of Medicine

Charlotte Blank | Chief Behavioral Office, Martiz

(Additional speakers to be announced)

Q: Will the Habit Summit sell out?
A: Yes! It always does.
Q: What are my transport/parking options getting to the event?
A: We’re expecting another full house at this year’s event so use public transportation or carpool if possible.Caltrain: Caltrain riders can exit at the 4th and King Street Caltrain Station. T-Third Metro Line picks up at the 4th and King Street Caltrain Station. Hop off at UCSF Mission Bay Station on 3rd Street opposite the campus.Parking: Entrance to 1675 Owens Street (Community Center Garage) is next to the Conference Center. Download the MBCC Parking Map for further directions.
Q: Can I get a refund on my ticket or transfer my ticket?
A: Tickets are non-refundable but if you can't make it you can transfer your ticket to a friend or colleague at least 2 weeks prior to the date of the event via Eventbrite. No transfers can be issued for tickets less than 2 weeks before the event.
Q: Can I access the videos online?
A: Sure! We offer Video Access Passes of the keynote presentations at Habit Summit. Simply select the Video Access Pass option and hang tight for login details as they become available.
Q: Will you be filming and photographing on the premises?
A: We photograph, video and audio record our events to share them with others who are unable to attend in person. By entering our event location, you grant Habit Summit the right to use your image, voice, video, quotes, etc. in any educational or marketing endeavors without compensation.
Q: What else should I know?
A: Habit Summit is committed to a harassment-free learning experience for everyone and expects all participants to adhere to our Code of Conduct. We reserve the right to refuse entry. Speakers are subject to change.

Nir Eyal
Hooked: How to Build Habit-Forming Products


  1. Mission Bay Conference Center 1675 Owens Street, San Francisco, CA