Products That Count is a community of product managers and innovators. If you want to be the first to hear about new programs, sign up for our newsletter at productsthatcount.com.
TOPIC: Executing masterful product launches
Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with? And if you choose to go with a big launch, what steps can you take to maximize the chances of success? Veteran PM Niffer Nan, who has led or advised Asana’s largest launches over the past 3 years, shares her playbook for successful launches that have repeatedly delighted customers, driven core metrics wins, while strengthening - not burning out - her teams. She gives insights into the key areas of focus when leading a big launch and gets concrete on tactics you can apply to your next launch. Along the way she points out common pitfalls of big launches and how to avoid them.
About the speaker: Jennifer “Niffer” Nan is a PM manager at Asana. In her over 8 years of PM experience, she has led a wide variety of product initiatives, including building v1 features, visual and interaction redesigns, user growth, improving app performance, and infrastructure rewrites. As the second PM at Asana, Niffer has led projects that have produced the biggest wins in the company’s history in NPS, visitation, engagement, monetization. Prior to Asana Niffer was a PM at Microsoft on the Windows UI team. She received her BA from Harvard.
AGENDA
6.50pm: doors open
7.30pm: welcome & introductions
7.35pm: talk by Niffer Nan
(7.45pm: doors close)
8.20pm: shoutouts
8.25pm: networking & fun
9pm: event ends
PERKS & HAPPINESS
Free beer & yummy pizzas! We also share discounts and freebies in our newsletter.
Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.
Starting March 2017, our host Yelp has asked that we close the RSVP list 48 hours prior to the event date, for security reasons. Make sure to get your ticket before that!
show less
TOPIC: Executing masterful product launches
Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with? And if you choose to go with a big launch, what steps can you take to maximize the chances of success? Veteran PM Niffer Nan, who has led or advised Asana’s largest launches over the past 3 years, shares her playbook for successful launches that have repeatedly delighted customers, driven core metrics wins, while strengthening - not burning out - her teams. She gives insights into the key areas of focus when leading a big launch and gets concrete on tactics you can apply to your next launch. Along the way she points out common pitfalls of big launches and how to avoid them.
About the speaker: Jennifer “Niffer” Nan is a PM manager at Asana. In her over 8 years of PM experience, she has led a wide variety of product initiatives, including building v1 features, visual and interaction redesigns, user growth, improving app performance, and infrastructure rewrites. As the second PM at Asana, Niffer has led projects that have produced the biggest wins in the company’s history in NPS, visitation, engagement, monetization. Prior to Asana Niffer was a PM at Microsoft on the Windows UI team. She received her BA from Harvard.
AGENDA
6.50pm: doors open
7.30pm: welcome & introductions
7.35pm: talk by Niffer Nan
(7.45pm: doors close)
8.20pm: shoutouts
8.25pm: networking & fun
9pm: event ends
PERKS & HAPPINESS
Free beer & yummy pizzas! We also share discounts and freebies in our newsletter.
Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.
Starting March 2017, our host Yelp has asked that we close the RSVP list 48 hours prior to the event date, for security reasons. Make sure to get your ticket before that!
Products That Count is a community of product managers and innovators. If you want to be the first to hear about new programs, sign up for our newsletter at productsthatcount.com.
TOPIC: Executing masterful product launches
Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with? And if you choose to go with a big launch, what steps can you take to maximize the chances of success? Veteran PM Niffer Nan, who has led or advised Asana’s largest launches over the past 3 years, shares her playbook for successful launches that have repeatedly delighted customers, driven core metrics wins, while strengthening - not burning out - her teams. She gives insights into the key areas of focus when leading a big launch and gets concrete on tactics you can apply to your next launch. Along the way she points out common pitfalls of big launches and how to avoid them.
About the speaker: Jennifer “Niffer” Nan is a PM manager at Asana. In her over 8 years of PM experience, she has led a wide variety of product initiatives, including building v1 features, visual and interaction redesigns, user growth, improving app performance, and infrastructure rewrites. As the second PM at Asana, Niffer has led projects that have produced the biggest wins in the company’s history in NPS, visitation, engagement, monetization. Prior to Asana Niffer was a PM at Microsoft on the Windows UI team. She received her BA from Harvard.
AGENDA
6.50pm: doors open
7.30pm: welcome & introductions
7.35pm: talk by Niffer Nan
(7.45pm: doors close)
8.20pm: shoutouts
8.25pm: networking & fun
9pm: event ends
PERKS & HAPPINESS
Free beer & yummy pizzas! We also share discounts and freebies in our newsletter.
Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.
Starting March 2017, our host Yelp has asked that we close the RSVP list 48 hours prior to the event date, for security reasons. Make sure to get your ticket before that!
read more
TOPIC: Executing masterful product launches
Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with? And if you choose to go with a big launch, what steps can you take to maximize the chances of success? Veteran PM Niffer Nan, who has led or advised Asana’s largest launches over the past 3 years, shares her playbook for successful launches that have repeatedly delighted customers, driven core metrics wins, while strengthening - not burning out - her teams. She gives insights into the key areas of focus when leading a big launch and gets concrete on tactics you can apply to your next launch. Along the way she points out common pitfalls of big launches and how to avoid them.
About the speaker: Jennifer “Niffer” Nan is a PM manager at Asana. In her over 8 years of PM experience, she has led a wide variety of product initiatives, including building v1 features, visual and interaction redesigns, user growth, improving app performance, and infrastructure rewrites. As the second PM at Asana, Niffer has led projects that have produced the biggest wins in the company’s history in NPS, visitation, engagement, monetization. Prior to Asana Niffer was a PM at Microsoft on the Windows UI team. She received her BA from Harvard.
AGENDA
6.50pm: doors open
7.30pm: welcome & introductions
7.35pm: talk by Niffer Nan
(7.45pm: doors close)
8.20pm: shoutouts
8.25pm: networking & fun
9pm: event ends
PERKS & HAPPINESS
Free beer & yummy pizzas! We also share discounts and freebies in our newsletter.
Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.
Starting March 2017, our host Yelp has asked that we close the RSVP list 48 hours prior to the event date, for security reasons. Make sure to get your ticket before that!
show less
Date/Times:
140 New Montgomery Street, San Francisco, CA 94105
The Best Events
Every Week in Your Inbox
From Our Sponsors
UPCOMING EVENTS
Great suggestion! We'll be in touch.
Event reviewed successfully.