Jack Daniel’s Tennessee Whiskey – The Basics and Beyond
WHAT: An informational guided tasting of the Jack Daniels family of whiskeys lead by Jack Daniels Brand Ambassador Eric Grenier
WHEN: Thursday, August 24th, 8pm-9:30pm (Come to the bar early, have a beer and relax until we start. Eric and will be pouring tastes and talking to the crowd.)
To say American Whiskey is experiencing a renaissance would fall well short of an accurate portrayal. Tennessee Whiskey, and Bourbon for that matter continues to experience double-digit growth year over year as a category and has once again found its rightful place in the hearts and glasses of the drinking public!
You are cordially invited to “Jack Daniel’s Tennessee Whiskey – The Basics and Beyond”. From the beginner to the connoisseur, this class will have something for everyone! Led by Jack Daniel’s Brand Ambassador Eric Grenier, attendees will hear stories behind the iconic brand and be guided through a comprehensive whiskey tasting including some rare offerings from the distillery. During the class, we will cover the basics. We will learn about the definitions and laws surrounding the category. We will touch on the difference between Tennessee Whiskey and Bourbon. We will walk through the steps of distillation and discuss the process known as “Sour Mash”. We will discuss and rank the importance of each of the sources that contribute flavor to our beloved spirit. The class will learn about grain bills, yeast strains, still construction and maturation and we will talk about the impact each step has on the final product. We’ll even dive into the microbiology of fermentation! Attendees will learn some history, debunk some common myths, and come away with a new found appreciation of the authentic processes utilized by the oldest registered distillery still operating in the United States. Come see for yourself why Jack Daniel’s Tennessee Whiskey is the #1 selling whiskey in the world!
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21 and Over only
Are there ID or minimum age requirements to enter the event?
yes, you must be 21 or older
What are my transportation/parking options for getting to and from the event?
16th Street BART Station, walk 2 blocks WEST from there on 16th.
street parking is tough on Thursdays. There's a garage on Huff St.
What can I bring into the event?
Drinks purchased at the bar. Food can be ordered in (try Caviar.com) and eaten in the bar, but please don't bring dinner into the session.
How can I contact the organizer with any questions?
415- WHISKY2 (415-944-7592) [email protected]
Tweet to: @ElixirSF
What's the refund policy?