Don’t Get Lost in the Smoke: How to Weed out the Right Marijuana Stories

Event has passed (Wed Feb 28, 2018 - Wed Feb 28, 2018)
San Francisco Chronicle Building
06:30 PM
Marijuana / Cannabis, Community
Claim this listing


In November 2018, Californians approved the Adult Use of Marijuana Act (Proposition 64) legalizing the recreational use of cannabis. The initiative, which passed by 57.13%, became a state-wide law on Jan. 1, 2018.

But the implementation of the law has become a mismatch of ordinances from city to city confusing smokers and non-smokers alike. Further, there is still no end in sight for the federalist conflict – to the contrary – Attorney General Sessions has made it clear that the Trump administration will continue to uphold marijuana’s current classification as a Schedule I drug (right alongside heroin) impacting cannabis-based business’ opportunity to open bank accounts and store their revenues, among other things.

Still, states like Colorado and Washington are raking in the dough. For fiscal year 2017, Colorado’s revenue from medicinal and recreational use of cannabis surpassed an astounding $247 million. Washington’s 2016 marijuana-related revenue was a whopping $189 million.

As the implementation of Prop 64 takes effect over the course of 2018 there will be many opportunities for journalists to write truly informative stories that go beyond how many plants you can grow in your backyard or whether dispensaries are allowed in your city. How will legalization affect Latino farmworkers? The state’s water supply? Smoking regulations in rental apartment buildings? DUI enforcement? Employer drug-testing requirements? And that’s just scratching the surface!

The National Association of Hispanic Journalists Bay Area chapter invites you to explore how you can also create a marijuana beat within your newsroom with some of the leading reporters of the cannabis industry.

Confirmed panelists:

Ricardo Baca, the founder of Grasslands, a content agency serving businesses and individuals in the cannabis and hemp industries; Baca was also the former editor of The Cannabist, The Denver Post publication

Julia Clark-Riddell, associate editor with Cannabis Now

Others still to announce!


John Diaz, editorial page editor for the SF Chronicle

YOU MUST RSVP because we will need to give security each of your names. Refreshments and pizza will be provided.
See you there!


  1. San Francisco Chronicle Building 901 Mission Street, San Francisco, CA