DON'T CALL IT THAT by Eli Altman
As Eli Altman says it in his new book, your name is the tip of the spear. It’s the first thing people see and hear. It’s your first shot at grabbing people’s attention and arousing their curiosity. How are people supposed to talk about your new company if they can’t remember or pronounce the name? Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You’ll need time. You’ll need insight. You’ll need to start here.
In this talk, we'll hear from Eli on his insights shared in DON’T CALL IT THAT, his step-by-step workbook that will guide you through the naming process. As A Hundred Monkeys Creative Director, Eli helps folks of all sorts to develop attention grabbing names that speak the right audience and establish the start of the brand. Join us for a fun night!
About Our Speaker
Eli Altman is Creative Director at the Berkeley, California-based naming and branding company A Hundred Monkeys. He joined the company in 2009 and became creative director in 2012. He has led projects for many big companies like Google, Samsung, and Target – as well as a wide variety of bars, restaurants, and startups. Before joining A Hundred Monkeys, Eli worked at MetaDesign and Factor Design in San Francisco.
Eli has been interviewed on naming and branding with The New York Times, NPR, The Guardian, Inc., and 99% Invisible. Eli has released two editions of his naming workbook, Don’t Call It That, with Extracurricular press in 2014 and 2016. The book has been featured in The New York Times, Slate, and The Globe and Mail. His newest book, Run Studio Run, details how to operate and grow a small creative studio. It is slated for release in May, 2018.
If the stars align you might find Eli sitting outside Cole Coffee in Oakland or trail running around the East Bay Regional Parks with his goofy Doberman, Davis.
Are there ID or minimum age requirements to enter the event?
Yes, this event is 21+, and attendees will need to present a valid ID to join us. It's the beer!
What are my transportation/parking options for getting to and from the event?
Yelp's beautiful office is near the corner of New Montgomery and Mission St, right in the heart of San Francisco. It's easy to get to from BART, many buses, or your ride sharing app of choice. If you need to drive, paid parking is available nearby.
Can I arrive after 8pm?
No!! For building security staffing reasons, we can not let you in after 8pm. We're not joking - if it's 8:00.0001pm, you will be turned away. This really sucks, and we don't want it to happen - please arrive before 8pm.
show less
As Eli Altman says it in his new book, your name is the tip of the spear. It’s the first thing people see and hear. It’s your first shot at grabbing people’s attention and arousing their curiosity. How are people supposed to talk about your new company if they can’t remember or pronounce the name? Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You’ll need time. You’ll need insight. You’ll need to start here.
In this talk, we'll hear from Eli on his insights shared in DON’T CALL IT THAT, his step-by-step workbook that will guide you through the naming process. As A Hundred Monkeys Creative Director, Eli helps folks of all sorts to develop attention grabbing names that speak the right audience and establish the start of the brand. Join us for a fun night!
About Our Speaker
Eli Altman is Creative Director at the Berkeley, California-based naming and branding company A Hundred Monkeys. He joined the company in 2009 and became creative director in 2012. He has led projects for many big companies like Google, Samsung, and Target – as well as a wide variety of bars, restaurants, and startups. Before joining A Hundred Monkeys, Eli worked at MetaDesign and Factor Design in San Francisco.
Eli has been interviewed on naming and branding with The New York Times, NPR, The Guardian, Inc., and 99% Invisible. Eli has released two editions of his naming workbook, Don’t Call It That, with Extracurricular press in 2014 and 2016. The book has been featured in The New York Times, Slate, and The Globe and Mail. His newest book, Run Studio Run, details how to operate and grow a small creative studio. It is slated for release in May, 2018.
If the stars align you might find Eli sitting outside Cole Coffee in Oakland or trail running around the East Bay Regional Parks with his goofy Doberman, Davis.
Are there ID or minimum age requirements to enter the event?
Yes, this event is 21+, and attendees will need to present a valid ID to join us. It's the beer!
What are my transportation/parking options for getting to and from the event?
Yelp's beautiful office is near the corner of New Montgomery and Mission St, right in the heart of San Francisco. It's easy to get to from BART, many buses, or your ride sharing app of choice. If you need to drive, paid parking is available nearby.
Can I arrive after 8pm?
No!! For building security staffing reasons, we can not let you in after 8pm. We're not joking - if it's 8:00.0001pm, you will be turned away. This really sucks, and we don't want it to happen - please arrive before 8pm.
DON'T CALL IT THAT by Eli Altman
As Eli Altman says it in his new book, your name is the tip of the spear. It’s the first thing people see and hear. It’s your first shot at grabbing people’s attention and arousing their curiosity. How are people supposed to talk about your new company if they can’t remember or pronounce the name? Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You’ll need time. You’ll need insight. You’ll need to start here.
In this talk, we'll hear from Eli on his insights shared in DON’T CALL IT THAT, his step-by-step workbook that will guide you through the naming process. As A Hundred Monkeys Creative Director, Eli helps folks of all sorts to develop attention grabbing names that speak the right audience and establish the start of the brand. Join us for a fun night!
About Our Speaker
Eli Altman is Creative Director at the Berkeley, California-based naming and branding company A Hundred Monkeys. He joined the company in 2009 and became creative director in 2012. He has led projects for many big companies like Google, Samsung, and Target – as well as a wide variety of bars, restaurants, and startups. Before joining A Hundred Monkeys, Eli worked at MetaDesign and Factor Design in San Francisco.
Eli has been interviewed on naming and branding with The New York Times, NPR, The Guardian, Inc., and 99% Invisible. Eli has released two editions of his naming workbook, Don’t Call It That, with Extracurricular press in 2014 and 2016. The book has been featured in The New York Times, Slate, and The Globe and Mail. His newest book, Run Studio Run, details how to operate and grow a small creative studio. It is slated for release in May, 2018.
If the stars align you might find Eli sitting outside Cole Coffee in Oakland or trail running around the East Bay Regional Parks with his goofy Doberman, Davis.
Are there ID or minimum age requirements to enter the event?
Yes, this event is 21+, and attendees will need to present a valid ID to join us. It's the beer!
What are my transportation/parking options for getting to and from the event?
Yelp's beautiful office is near the corner of New Montgomery and Mission St, right in the heart of San Francisco. It's easy to get to from BART, many buses, or your ride sharing app of choice. If you need to drive, paid parking is available nearby.
Can I arrive after 8pm?
No!! For building security staffing reasons, we can not let you in after 8pm. We're not joking - if it's 8:00.0001pm, you will be turned away. This really sucks, and we don't want it to happen - please arrive before 8pm.
read more
As Eli Altman says it in his new book, your name is the tip of the spear. It’s the first thing people see and hear. It’s your first shot at grabbing people’s attention and arousing their curiosity. How are people supposed to talk about your new company if they can’t remember or pronounce the name? Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You’ll need time. You’ll need insight. You’ll need to start here.
In this talk, we'll hear from Eli on his insights shared in DON’T CALL IT THAT, his step-by-step workbook that will guide you through the naming process. As A Hundred Monkeys Creative Director, Eli helps folks of all sorts to develop attention grabbing names that speak the right audience and establish the start of the brand. Join us for a fun night!
About Our Speaker
Eli Altman is Creative Director at the Berkeley, California-based naming and branding company A Hundred Monkeys. He joined the company in 2009 and became creative director in 2012. He has led projects for many big companies like Google, Samsung, and Target – as well as a wide variety of bars, restaurants, and startups. Before joining A Hundred Monkeys, Eli worked at MetaDesign and Factor Design in San Francisco.
Eli has been interviewed on naming and branding with The New York Times, NPR, The Guardian, Inc., and 99% Invisible. Eli has released two editions of his naming workbook, Don’t Call It That, with Extracurricular press in 2014 and 2016. The book has been featured in The New York Times, Slate, and The Globe and Mail. His newest book, Run Studio Run, details how to operate and grow a small creative studio. It is slated for release in May, 2018.
If the stars align you might find Eli sitting outside Cole Coffee in Oakland or trail running around the East Bay Regional Parks with his goofy Doberman, Davis.
Are there ID or minimum age requirements to enter the event?
Yes, this event is 21+, and attendees will need to present a valid ID to join us. It's the beer!
What are my transportation/parking options for getting to and from the event?
Yelp's beautiful office is near the corner of New Montgomery and Mission St, right in the heart of San Francisco. It's easy to get to from BART, many buses, or your ride sharing app of choice. If you need to drive, paid parking is available nearby.
Can I arrive after 8pm?
No!! For building security staffing reasons, we can not let you in after 8pm. We're not joking - if it's 8:00.0001pm, you will be turned away. This really sucks, and we don't want it to happen - please arrive before 8pm.
show less
Date/Times:
140 New Montgomery Street, San Francisco, CA 94105
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