This event is for you if Asia is a target market AND you would like insight on why it's important to understand that your value proposition in the US may be different in Asia.
Join us on May 29 at Google Launchpad in SOMA for an evening with a community of like-minded thought leaders on a global mission for growth.
5:30 - 6:15 pm Registration Opens and Networking.6:15 pm - 6:20 pm Welcome Remarks.6:20 pm - 6:50 pm What is the value proposition and why is that important when you’re entering a new market? Understanding the users' point of view can be hard for any company, especially when you’re entering new markets. As you look to new markets, understanding your value proposition will validate whether you are actually creating value for users. Kisa will introduce a framework on value proposition along with sharing some case studies.Speaker: Kisa Nakashima, Director of Innovation Services at btrax6:50 - 7:20 pm Integrating regional and cultural factors in product value-fit for Asia markets. How do you win local adoption and scale your growth in Asia new markets entry? Talia will share real case studies from Google, Linkedin, Slack, Uber and Airbnb on how to optimize and reposition product value proposition in China, Japan, Korea and in developing SE Asia countries. Speaker: Talia Baruch, CEO at Yewser7:20 - 8:30 pm Networking
Kisa Nakashima (Director of Innovation Services, btrax)As the Director of Innovation Facilitation at btrax, Kisa has been facilitating innovation training along with service design consulting for top Japanese companies. Prior to that, her speciality was marketing working on cross-cultural activities as a project manager. Her passion is to help big organizations provide value to people through the power of design.
Talia Baruch (Founder CEO, Yewser)Talia is an International Product Growth Executive. She lead international expansion at Google, Linkedin and SurveyMonkey, and is currently an independent consultant, helping companies grow in new markets. Talia is also Adjunct Professor at SF State University, at Hult International Business Graduate School and at MiiS (Middlebury Institute of International Studies) teaching Executive MBA and Global-Ready Digital Marketing Strategy. She is Co-Founder of GlobalSaké and Founder of Yewser. More here.