Award winning, nationally recognized consumer research psychologist and Golden Gate University Professor Dr. Kit Yarrow shares surprising consumer insights from her new book, Decoding the New Consumer Mind: How and Why we Shop and Buy at the book signing and reception at Golden Gate University, Wednesday, May8, 5:30pm.
Dr. Yarrow’s second book exposes and explains the new motivations and behaviors of today’s shopper and takes marketers where they need to be today - into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands. Drawing on hundreds of consumer interview and shop-alongs, Dr. Yarrow reveals the trends that define today’s transformed behavior.
Decoding the New Consumer Mind: How and Why We Shoo and Buy will be available for purchase at the event. This event is free, but registration is required.
show less
Dr. Yarrow’s second book exposes and explains the new motivations and behaviors of today’s shopper and takes marketers where they need to be today - into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands. Drawing on hundreds of consumer interview and shop-alongs, Dr. Yarrow reveals the trends that define today’s transformed behavior.
Decoding the New Consumer Mind: How and Why We Shoo and Buy will be available for purchase at the event. This event is free, but registration is required.
Award winning, nationally recognized consumer research psychologist and Golden Gate University Professor Dr. Kit Yarrow shares surprising consumer insights from her new book, Decoding the New Consumer Mind: How and Why we Shop and Buy at the book signing and reception at Golden Gate University, Wednesday, May8, 5:30pm.
Dr. Yarrow’s second book exposes and explains the new motivations and behaviors of today’s shopper and takes marketers where they need to be today - into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands. Drawing on hundreds of consumer interview and shop-alongs, Dr. Yarrow reveals the trends that define today’s transformed behavior.
Decoding the New Consumer Mind: How and Why We Shoo and Buy will be available for purchase at the event. This event is free, but registration is required.
read more
Dr. Yarrow’s second book exposes and explains the new motivations and behaviors of today’s shopper and takes marketers where they need to be today - into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands. Drawing on hundreds of consumer interview and shop-alongs, Dr. Yarrow reveals the trends that define today’s transformed behavior.
Decoding the New Consumer Mind: How and Why We Shoo and Buy will be available for purchase at the event. This event is free, but registration is required.
show less
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536 Mission Street, San Francisco, CA 94105
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