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Thu June 29, 2017

Crafting Strategic Narratives with Michael Margolis

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at San Francisco (see times)
Storytelling that Inspires and Influences Change

Learn a breakthrough 3-step model you can use every time you need to present your work, build buy-in, and generate next level sponsorship. Strategic Narratives is a 1-day Masterclass that will teach you how to present the disruptive work of design-driven innovation. It’s impossible to always have the data to justify something that hasn’t been done before. You need to know how to convey the bigger picture. In this program, you’ll learn specific frameworks and techniques to dramatically increase perception of your vision and roadmap.

What You’ll Learn:

A 3-step narrative sequence for organizing high-stakes presentations

How to avoid putting your audience in “fight or flight” mode

A next-gen technique for deeper and more meaningful “empathy mapping”

How to rapidly prototype and test the resonance of your core premise

What to do to overcome disbelief, objections, and resistance to change

How to memorably tell your own story in 60 seconds or less

“The 90% Test:” how to start every pitch with this one game-changing principle

A presentation-friendly way to convey your passion and values

5 ways to listen for and coach stories out of anyone (even those without a story!)

This course is ideal for:

Senior leaders, product managers, and designers. Anyone that needs a big-picture narrative to influence change and make transformation tangible.
Storytelling that Inspires and Influences Change

Learn a breakthrough 3-step model you can use every time you need to present your work, build buy-in, and generate next level sponsorship. Strategic Narratives is a 1-day Masterclass that will teach you how to present the disruptive work of design-driven innovation. It’s impossible to always have the data to justify something that hasn’t been done before. You need to know how to convey the bigger picture. In this program, you’ll learn specific frameworks and techniques to dramatically increase perception of your vision and roadmap.

What You’ll Learn:

A 3-step narrative sequence for organizing high-stakes presentations

How to avoid putting your audience in “fight or flight” mode

A next-gen technique for deeper and more meaningful “empathy mapping”

How to rapidly prototype and test the resonance of your core premise

What to do to overcome disbelief, objections, and resistance to change

How to memorably tell your own story in 60 seconds or less

“The 90% Test:” how to start every pitch with this one game-changing principle

A presentation-friendly way to convey your passion and values

5 ways to listen for and coach stories out of anyone (even those without a story!)

This course is ideal for:

Senior leaders, product managers, and designers. Anyone that needs a big-picture narrative to influence change and make transformation tangible.
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Date/Times:
San Francisco
San Francisco, San Francisco, CA 94103

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