We believe Counter Culture Coffee (CCC) is one of the best roasters in the U.S. if not the world. The product, the people, the branding and the practices all appeal to the way Coffee Cultures wishes to conduct business, as an industry leader. CCC reinforces our entire philosophy and how we want to separate our brand from the competition. CCC sources directly from farmers, and works with passionate coffee professionals always seeking to raise the bar. They know where the beans come from and it shows as they equip their clients with all of the tools needed to speak intelligibly about the product.