Chuck Palahniuk, Author, Fight Club, Choke; Member, Cacophony Society Portland Chapter John Law, Main Organizer, Cacophony Society; Co-author, Tales of the San Francisco Cacophony Society Carrie Galbraith, Main Organizer, Cacophony Society; Co-author, Tales of the San Francisco Cacophony Society Brad Wieners, Executive Editor, Bloomberg Businessweek - Moderator Ever wonder how Chuck Palahniuk came up with the idea for Fight Clubs secret society of recreational fighters? Or how a giant wooden man ended up on fire, inspiring one of the worlds most radical gatherings? Welcome to the Cacophony Society, an underground group of pranksters whose culture-jamming antics have shaped the contemporary zeitgeist for the past three decades. Now, from Flash Mobs and SantaCon to groups like Improv Everywhere and the Yes Men, new generations of instigators are taking a page out of the Cacophony book, driving pranks and events with social media tools. Join us as Society founders, celebrated members and those theyve influenced take us through the origins of Cacophony, the importance of play in adult life, and how to kick-start your own culture. Location: Castro Theatre, 429 Castro Street, San Francisco Time: 6:15 p.m. check-in, 6:30-7:30 p.m. premium reception, 7:30 p.m. program, 8:30 p.m. book signing Cost: General admission: $25 non-members, $15 members; Priority seating with book (includes a copy of Tales of the San Francisco Cacophony Society and seating in Rows F-J): $45 non-members, $35 members; Premium (includes a book, seating in Rows A-E, and VIP reception with speakers): $75 non-members, $65 members; Group Ticket*: 6 tickets for $60 Also know: In association with the Clubs Business and Leadership Member-Led Forum *Note: The Group Ticket only applies to groups of 6 and is available for a limited time only. $60 for 6 General Admission tickets.