Building Your Author Platform 10 Ways to Leverage Authority Marketing to Grow A Meaningful Brand

If you have been wondering where to start when it comes to building a meaningful platform, this Master Class is the place to start. Annually one of the best-reviewed sessions at the SFWC, this presentation will peel back the curtain and share the strategies used to build platforms for some of the world's leading authors and thought leaders. Drawing on the framework shared in his newest bestselling book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, Rusty Shelton will share a 10-step plan that combines insights from the changing worlds of publicity, social media and marketing to help you cut through the clutter and build a large platform. Attendees will leave the presentation with an online brand audit and a roadmap they can follow to grow their platform in the years to come.