Without a story, your food product is just another package on the shelf. The good news is, most food startups have something the big food companies don't: authenticity. This workshop will help you understand not only why a good story matters, but also how to craft a message with impact through words and images.We'll start with a panel discussion featuring Mike Goefft, managing director, DDW; Ross Patrick, executive creative director, DDW; and Joey Hodges, founder and CEO, Demonstrate PR. With decades of experience, they bring perspectives on brand story, brand design and media strategy, as well as methods for helping startups to implement their storytelling incrementally over time as capacity grows.In the hands-on portion of the session, participants will workshop messages and provide feedback about each other's brand engagement, as well as brainstorm potential channels and influencers that could help promote your product.About DDWDDW's specialty is understanding the more demanding nature of twenty-first-century customers and helping companies engage with them over the long haul. They work with food and beverage clients of all sizes, including Campbell's GO, Seattle's Best Coffee, Anheiser-Busch, Let's Get Good, Wildbrine and Stone Ridge Creamery. Past clients include Annie's Naturals, General Mills Cereals, Martha Stewart and Pepsi, among many others.About Joey Hodges, Demonstrate PRAs founder and CEO of Demonstrate PR, Joey has more than a decade of multifaceted brand marketing and integrated communications experience. He has worked on brand launches, media campaigns, retail marketing, and experiential event conception and execution. Campaigns include Aloe Gloe, Coca-Cola, FUZE Beverages, popchips, Walmart and ZICO Coconut Water, amongst others.