The Los Angeles based menswear label, Buck Mason, is thrilled to announce the opening of its new Hayes Valley store.
The brand's second San Francisco location - and tenth store to date - the 1,026 square foot space was designed by Leanne Ford, star of HGTV's Restored by the Fords, and wife of Buck Mason co-founder, Erik Allen Ford, and stocks the company's full collection of timeless, men's essentials, including its signature curved hem tees, luxurious wool knits, and Japanese denim jeans.
Explains Erik, "When we set up a new space, we like to strip it down to the bones, mount the clothing racks, and then add a few choice, mid-century accents that make it feel like home. It's very similar to the way we approach clothing - take the classics, strip them down, and rebuild them better. There are records playing, drinks and books; even if you're not shopping, it's still a great place to hang out."
Adds Buck Mason co-founder, Sasha Koehn, "This is our second largest store, after our LA flagship, and we couldn't think of a better place for it than San Francisco. This is a tech town, and we've always taken a 'tech' approach to apparel, from the way we try to solve problems around getting dressed, to the way we ignore traditional delivery cycles and fashion trends, to the way we offered direct-to-consumer at a time when wholesale was king. It's also a town that appreciates understated, classic style - exactly what we offer."
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