Bridging the Gap - How Marketing and Sales Became BFF

Event has passed (Tue Sep 19, 2017 - Tue Sep 19, 2017)
Lyft HQ
06:00 PM
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Wonder why marketing and sales aren't BFF?
Maybe it is because marketing is spending too much time being the arts and crafts department? Or perhaps it is because sales spends their time playing golf and taking prospects out to eat? Does anyone work anymore?
From SLAs to dashboards, MQLs to Closed-Won and weekly sales calls to the coveted club trip, we'll explore how marketing and sales can truly become best friends. Find out how leveraging data can help bridge the gap between these two very important departments. 
We've got a great panel lined up with experts who have been on the front lines when it comes to this great debate. Join Kristen Alexander (VP Marketing @ Certain), Michael Raab (Head of SMB at Lyft), and Susan Zuzic (SVP Global Sales @ Wayin) as they share their insights on how to the bridge the gap between sales and marketing.
Drinks and light appetizers will be served. 
6:00 Arrivals and Networking
6:30 Sales + Marketing Alignment Panel
7:15 Networking


  1. Lyft HQ 2300 Harrison St., San Francisco, CA