Wed March 13, 2019
Book Presentation: Agencies & Brands in the Experience Economy: Management Organization
SEE EVENT DETAILS
You're invited to the reception and launch celebrating the publication of “Agencies & Brands in the Experience Economy: Management Organization”. ( Amazon )
This evening will include:
Reception
Presentation of the book by the author & Q/As
About the book
This inaugural book covers the impact the experience economy has on businesses and how it affects the relationship with their audiences, which ultimately changes how we define brands & business.
Multidisciplinary & inclusion have become mandatory requirements for everyone, dethroning traditional “Creatives” from the leadership to a more equal level with other disciplines & practices. Data & technology have become the new language; design & experience are the new religions; a new generation of leadership is rising with a system consciousness as an effect of the digital age.
Large businesses have a harder time making meaningful connections with their customers, not only for the complexity of the form of relationship, but as well because delivering experiences is an organizational mindset. It's not something a business buys, it's something a business becomes.
A different perspective on how a company’s management organization can be more holistic, multidisciplinary, integrated, human-centered, systematic, inclusive and create the conditions to trigger innovation.
Looking forward to celebrating this milestone with you!
This book is available on Amazon
Tags: #Leadership #businessinnovation #customers #experience #business
-
About the author
Mirco has spent more than 20 years working with private companies, start-ups, venture incubators and agencies as a design Executive.
He has dedicated his time to helping companies take advantage of a holistic design perspective for digital products, services, business and management. This includes understanding what design is and what value it can provide to organizations–in terms of products, services, businesses and brands–to grow and trigger innovation.
In 2014 he joined Ogilvy (WPP Group) New York as a executive to lead the development of a multidisciplinary design practice and culture across all departments in the office. In 2019 he published the book "Agencies & Brands in the Experience Economy: Management Organization”.
Linkedin - Twitter - Medium
show less
This evening will include:
Reception
Presentation of the book by the author & Q/As
About the book
This inaugural book covers the impact the experience economy has on businesses and how it affects the relationship with their audiences, which ultimately changes how we define brands & business.
Multidisciplinary & inclusion have become mandatory requirements for everyone, dethroning traditional “Creatives” from the leadership to a more equal level with other disciplines & practices. Data & technology have become the new language; design & experience are the new religions; a new generation of leadership is rising with a system consciousness as an effect of the digital age.
Large businesses have a harder time making meaningful connections with their customers, not only for the complexity of the form of relationship, but as well because delivering experiences is an organizational mindset. It's not something a business buys, it's something a business becomes.
A different perspective on how a company’s management organization can be more holistic, multidisciplinary, integrated, human-centered, systematic, inclusive and create the conditions to trigger innovation.
Looking forward to celebrating this milestone with you!
This book is available on Amazon
Tags: #Leadership #businessinnovation #customers #experience #business
-
About the author
Mirco has spent more than 20 years working with private companies, start-ups, venture incubators and agencies as a design Executive.
He has dedicated his time to helping companies take advantage of a holistic design perspective for digital products, services, business and management. This includes understanding what design is and what value it can provide to organizations–in terms of products, services, businesses and brands–to grow and trigger innovation.
In 2014 he joined Ogilvy (WPP Group) New York as a executive to lead the development of a multidisciplinary design practice and culture across all departments in the office. In 2019 he published the book "Agencies & Brands in the Experience Economy: Management Organization”.
Linkedin - Twitter - Medium
You're invited to the reception and launch celebrating the publication of “Agencies & Brands in the Experience Economy: Management Organization”. ( Amazon )
This evening will include:
Reception
Presentation of the book by the author & Q/As
About the book
This inaugural book covers the impact the experience economy has on businesses and how it affects the relationship with their audiences, which ultimately changes how we define brands & business.
Multidisciplinary & inclusion have become mandatory requirements for everyone, dethroning traditional “Creatives” from the leadership to a more equal level with other disciplines & practices. Data & technology have become the new language; design & experience are the new religions; a new generation of leadership is rising with a system consciousness as an effect of the digital age.
Large businesses have a harder time making meaningful connections with their customers, not only for the complexity of the form of relationship, but as well because delivering experiences is an organizational mindset. It's not something a business buys, it's something a business becomes.
A different perspective on how a company’s management organization can be more holistic, multidisciplinary, integrated, human-centered, systematic, inclusive and create the conditions to trigger innovation.
Looking forward to celebrating this milestone with you!
This book is available on Amazon
Tags: #Leadership #businessinnovation #customers #experience #business
-
About the author
Mirco has spent more than 20 years working with private companies, start-ups, venture incubators and agencies as a design Executive.
He has dedicated his time to helping companies take advantage of a holistic design perspective for digital products, services, business and management. This includes understanding what design is and what value it can provide to organizations–in terms of products, services, businesses and brands–to grow and trigger innovation.
In 2014 he joined Ogilvy (WPP Group) New York as a executive to lead the development of a multidisciplinary design practice and culture across all departments in the office. In 2019 he published the book "Agencies & Brands in the Experience Economy: Management Organization”.
Linkedin - Twitter - Medium
read more
This evening will include:
Reception
Presentation of the book by the author & Q/As
About the book
This inaugural book covers the impact the experience economy has on businesses and how it affects the relationship with their audiences, which ultimately changes how we define brands & business.
Multidisciplinary & inclusion have become mandatory requirements for everyone, dethroning traditional “Creatives” from the leadership to a more equal level with other disciplines & practices. Data & technology have become the new language; design & experience are the new religions; a new generation of leadership is rising with a system consciousness as an effect of the digital age.
Large businesses have a harder time making meaningful connections with their customers, not only for the complexity of the form of relationship, but as well because delivering experiences is an organizational mindset. It's not something a business buys, it's something a business becomes.
A different perspective on how a company’s management organization can be more holistic, multidisciplinary, integrated, human-centered, systematic, inclusive and create the conditions to trigger innovation.
Looking forward to celebrating this milestone with you!
This book is available on Amazon
Tags: #Leadership #businessinnovation #customers #experience #business
-
About the author
Mirco has spent more than 20 years working with private companies, start-ups, venture incubators and agencies as a design Executive.
He has dedicated his time to helping companies take advantage of a holistic design perspective for digital products, services, business and management. This includes understanding what design is and what value it can provide to organizations–in terms of products, services, businesses and brands–to grow and trigger innovation.
In 2014 he joined Ogilvy (WPP Group) New York as a executive to lead the development of a multidisciplinary design practice and culture across all departments in the office. In 2019 he published the book "Agencies & Brands in the Experience Economy: Management Organization”.
Linkedin - Twitter - Medium
show less
Date/Times:
44 Tehama Street, San Francisco, CA 94105
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