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Thu July 12, 2018

Blind Tasting Night

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We all know you can't trust your mom's opinion about your food product. Family and friends mean well when they tell you how much they LOVE IT, but it's challenging to get constructive feedback from them as you build your brand and refine your recipes.
Our blind tasting night offers just that — the unique opportunity to have your products tasted by an audience who has zero knowledge about you and your brand. It's the perfect time to get pointed feedback that will help you understand exactly what people love and would change about your products.

HOW IT WORKS
Each producer will bring samples of their own products, along with 1–2 "similar but different" brands that might be viewed as their competition. (Assume about 50–60 bites of each.) Samples and decoys will be anonymized and tasted completely blind by attendees who will circle the room, answer a few questions about each product, and give constructive feedback.

Included in your registration: Each maker is invited to bring 2 "friends & family" attendees who are eager and willing to taste new products, give feedback, and have the opportunity to influence a brand.

Additional snacks and drinks will be served, and we'll end the night with a chance for everyone to connect after the blind tasting portion of the evening is complete.
Moderated by Alli Ball, of Allison Ball Consulting, former head buyer for Bi-Rite Markets in San Francisco.
We all know you can't trust your mom's opinion about your food product. Family and friends mean well when they tell you how much they LOVE IT, but it's challenging to get constructive feedback from them as you build your brand and refine your recipes.
Our blind tasting night offers just that — the unique opportunity to have your products tasted by an audience who has zero knowledge about you and your brand. It's the perfect time to get pointed feedback that will help you understand exactly what people love and would change about your products.

HOW IT WORKS
Each producer will bring samples of their own products, along with 1–2 "similar but different" brands that might be viewed as their competition. (Assume about 50–60 bites of each.) Samples and decoys will be anonymized and tasted completely blind by attendees who will circle the room, answer a few questions about each product, and give constructive feedback.

Included in your registration: Each maker is invited to bring 2 "friends & family" attendees who are eager and willing to taste new products, give feedback, and have the opportunity to influence a brand.

Additional snacks and drinks will be served, and we'll end the night with a chance for everyone to connect after the blind tasting portion of the evening is complete.
Moderated by Alli Ball, of Allison Ball Consulting, former head buyer for Bi-Rite Markets in San Francisco.
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Category:
Food

Date/Times:
470 Alabama Street, San Francisco, CA 94110

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