The Lean Startup movement has taken Silicon Valley by storm, transforming how companies create and refine new products. It emphasizes better understanding of customer needs, creating a “minimum viable product†and then iterating based on real feedback that comes directly from customers.
The Lean Startup concept has its roots in the Toyota Production System, and our speaker Vinuth Rai of Toyota InfoTechnology Center brought things full circle when he and his team introduced Lean Startup techniques into Toyota to help develop the next generation of in-car information and entertainment systems.
After familiarizing us with the key elements of the Lean Startup approach, Vinuth will share his team’s journey to innovate within the Toyota system. He’ll describe how they did their first Lean Startup experiment (crowdsourcing customers for a trial on Craigslist), and how they are working to mesh their efforts with the mainstream product development process within Toyota. We’ll get an in-depth look at how intrapreneurs can work to create change, and some of the lessons that Vinuth and his team have learned from their work.
This talk is a must for anyone interested in the nuts and bolts of how new technologies are created, and in how Silicon Valley style methods can be implemented within large, conservative Japanese organizations.
The Lean Startup movement has taken Silicon Valley by storm, transforming how companies create and refine new products. It emphasizes better understanding of customer needs, creating a “minimum viable product†and then iterating based on real feedback that comes directly from customers.
The Lean Startup concept has its roots in the Toyota Production System, and our speaker Vinuth Rai of Toyota InfoTechnology Center brought things full circle when he and his team introduced Lean Startup techniques into Toyota to help develop the next generation of in-car information and entertainment systems.
After familiarizing us with the key elements of the Lean Startup approach, Vinuth will share his team’s journey to innovate within the Toyota system. He’ll describe how they did their first Lean Startup experiment (crowdsourcing customers for a trial on Craigslist), and how they are working to mesh their efforts with the mainstream product development process within Toyota. We’ll get an in-depth look at how intrapreneurs can work to create change, and some of the lessons that Vinuth and his team have learned from their work.
This talk is a must for anyone interested in the nuts and bolts of how new technologies are created, and in how Silicon Valley style methods can be implemented within large, conservative Japanese organizations.
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