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At Benefit, it's all about getting dolled up. The twin owners, simply known as Jean and Jane, opened their first shop in 1976. They built their store around accentuating natural beauty products and were soon raved by the likes of In Style and Lucky magazines. You're bound to be placed in a sassy, girly-girl mood as 80's music sets the store's ambiance and you're flashed with kitschy packaging and wild product names.