At San Francisco based Benefit, it's all about getting dolled up. The twin owners, simply known as Jean and Jane, opened their shop in 1976. They built their store around accentuating natural beauty products and were soon raved by the likes of In Style and Lucky magazines. You're bound to be placed in a sassy, girly-girl mood as 80's music sets the store's ambiance and you're flashed with kitschy packaging and wild product names. The Fake-It line carries items that hide the bad and emphasize the good. Lip Plump is a lip primer that smooths the lips and fills dry lines. This helps to emphasize smoochy lips that would even make Angelina Jolie jealous. Another hit is the Benetint, a stain to give a rosy flush to the cheeks or lips. The salespeople encourage you to play in this playground of beauty.