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Tue April 24, 2018

Beat the Algorithms and Increase Sales through Storytelling on Social Media

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Want to build a massive, engaged audience on social media so you can launch your next big idea, or raise $ for it through crowdfunding?
Want to beat the algorithms and ad blockers and get free media impressions and PR without buying ads or sponsored posts? 
How do you convince people to share your content or monetize what you produce? 
How do you go about telling your story in 280 characters or less? 
As social media platforms like Facebook, Google, Instagram, and LinkedIn keep changing their algorithms and charging more for exposure, savvy marketers and brand builders will need to master more effective storytelling techniques to defeat the algorithms. With the #DeleteFacebook movement gathering steam, companies will also need to develop a loyal and engaged audience on platforms beyond Facebook, such as Twitter, which for now remains one of the few major social channels not throttled by algorithms, and LinkedIn, allowing stories to spread farther.
During this bootcamp, which is based on 15,000 hours of research into the psychology of engagement on social media, we’ll get hands on developing an unbeatable social media storytelling strategy, including numerous hacks and counter-intuitive growth and engagement tips, lessons you can apply to just about any business objective, from launching a startup, to increasing downloads of your app, to converting customers over from the competition, to monetizing your social media presence, to raising more money through crowdfunding platforms such as GoFundMe and Kickstarter. 
What You’ll Learn:

Develop the skills to get millions of free media impressions without buying ads, attract influencers organically, increase audience engagement, conversations, and loyalty, while monetizing your presence.
Master visual and text-based storytelling and real-time tools such as livestreaming, to acquire new readers and customers, discover and test new product ideas, win customers away from the competition, and boost brand perception.
Build your personal brand and establish credibility with influencers, including members of the media, VCs, policy makers, and prospective employees and clients.
Proven storytelling tactics to increase customer loyalty, recruit talent, land your next big promotion, drive immediate action on a campaign, and make a social impact.
Boost your existing digital presence (across social media, email marketing, mobile channels) to drive traffic to your website or blog, increase app downloads, generate sales leads, and increase conversions.
Hacks such as targeting a competitor’s paid keywords to boost your own organic reach on social media platforms
Want to build a massive, engaged audience on social media so you can launch your next big idea, or raise $ for it through crowdfunding?
Want to beat the algorithms and ad blockers and get free media impressions and PR without buying ads or sponsored posts? 
How do you convince people to share your content or monetize what you produce? 
How do you go about telling your story in 280 characters or less? 
As social media platforms like Facebook, Google, Instagram, and LinkedIn keep changing their algorithms and charging more for exposure, savvy marketers and brand builders will need to master more effective storytelling techniques to defeat the algorithms. With the #DeleteFacebook movement gathering steam, companies will also need to develop a loyal and engaged audience on platforms beyond Facebook, such as Twitter, which for now remains one of the few major social channels not throttled by algorithms, and LinkedIn, allowing stories to spread farther.
During this bootcamp, which is based on 15,000 hours of research into the psychology of engagement on social media, we’ll get hands on developing an unbeatable social media storytelling strategy, including numerous hacks and counter-intuitive growth and engagement tips, lessons you can apply to just about any business objective, from launching a startup, to increasing downloads of your app, to converting customers over from the competition, to monetizing your social media presence, to raising more money through crowdfunding platforms such as GoFundMe and Kickstarter. 
What You’ll Learn:

Develop the skills to get millions of free media impressions without buying ads, attract influencers organically, increase audience engagement, conversations, and loyalty, while monetizing your presence.
Master visual and text-based storytelling and real-time tools such as livestreaming, to acquire new readers and customers, discover and test new product ideas, win customers away from the competition, and boost brand perception.
Build your personal brand and establish credibility with influencers, including members of the media, VCs, policy makers, and prospective employees and clients.
Proven storytelling tactics to increase customer loyalty, recruit talent, land your next big promotion, drive immediate action on a campaign, and make a social impact.
Boost your existing digital presence (across social media, email marketing, mobile channels) to drive traffic to your website or blog, increase app downloads, generate sales leads, and increase conversions.
Hacks such as targeting a competitor’s paid keywords to boost your own organic reach on social media platforms
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Date/Times:
415 Jackson Street, San Francisco, CA 94111

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