Modern design retailer Zinc Details and co-working community Makeshift Society are pleased to present an exploration of entrepreneurship and creativity featuring a chat with celebrated designer Eric Pfeiffer, founder of Pfeiffer Lab, and Rena Tom, founder of Makeshift Society. The event will take place on Thursday, October 3 at the Zinc Details showroom from 6 to 8 pm.
The program will entail a lively conversation with Eric and Rena about the advantages and challenges of running a small business from the perspective of two of the Bay Area's most respected practitioners and strategists. Their talk will be followed by a Q&A session.
Founder of Pfeiffer Lab and co-founder of US based manufacturer The Utility Collective, Eric brings 18 years of experience in every side of the design industry (from designer, manufacturer, strategist, retailer and wholesaler) to the evening's conversation. Heading the creative think tank and co-working community Makeshift Society, Rena guides independent business owners, designers and developers through the intricacies of small-batch manufacturing and boutique retail.
Eric and Rena will connect the dots for design entrepreneurs and makers, discussing issues such as how to take a product to market, how to manage creative relationships and take advantage of peer learning, and how sole practitioners can become engaged and inspired to share their stories with the design community.
The event is free and open to the public.
About Eric Pfeiffer
Eric Pfeiffer is the founder of San Francisco-based Pfeiffer Lab. His work has received international recognition being published numerous publications and books. Pfeiffer's products have attained worldwide distribution and currently sell in more than 350 of the finest stores in the US, Europe, and Japan. Most notably: Design Within Reach, NY Museum of Modern Art, Room & Board, HHstyle, The Conran Shop, and Illums Bolighus. He also co-authored "Bent Ply: The Art of Plywood Furniture," the seminal book on the history and manufacturing of bent ply furniture.
Pfeiffer has worked on diverse projects with companies that include Alcoa Inc., Levi's, Burton Snowboards, Peter Pepper, Council and Williams Sonoma. In 2000 he merged his first company with Offi where he served as VP of Design, overseeing all product design and development for the award-wining firm. Throughout his career, Pfeiffer has developed products for Design Within Reach, Target, Crate and Barrel, MOMA, Room & Board, OXO and CB2. http://pfeifferlab.com
About Rena Tom
Rena Tom is the founder of Makeshift Society, an organization that fosters creativity, collaboration and community through a coworking space/clubhouse, innovative programming, and support for freelancers and small business owners. Founded in San Francisco, Makeshift Society is now expanding to Brooklyn, NY.
Rena previously owned Rare Device, a boutique and art gallery with locations in New York and San Francisco that was renowned for its carefully edited collection of design objects, books and fashion. Rena is passionate about supporting innovative independent designers and artists. For this work, she has been featured in The New York Times, The Wall Street Journal, Lucky, Real Simple, Food and Wine and Martha Stewart Weddings as well as numerous design blogs. https://www.makeshiftsociety.com
About Zinc Details
Now celebrating its 20th anniversary, Zinc Details is an independently owned showroom, gallery, modern design retailer and essential resource for the San Francisco creative community. Founded by Vasilios "Vas" Kiniris and his wife Wendy Nishimura Kiniris, Zinc Details assembles an exuberant mix of art, craft and design that is expertly curated from sources around the globe. Pairing timeless furniture from companies such as Knoll and Herman Miller with playful accessories and art, Zinc Details encourages visitors to make modern design a part of their daily lives and lifestyles. https://www.zincdetails.com