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Tue May 2, 2017

A Simple Approach to Complex Sales

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Startups selling to large enterprises, governments, or any organization that needs more than one person to say "YES" to get the order.... are all doing complex sales.
Whether we' are looking for your first sale or entering a new market, discovering a repeatable sales process is very different from executing an existing process. Sadly, we can't just outsource those first few sales. As founders, we need to learn how to sell....even if the whole sales process makes us incredibly uncomfortable.
As part of our ongoing volunteer work for the startup community, this short workshop is designing for entrepreneurs who are having problems figuring out how to sell their product. We will cover:
Basic Sales Archetypes
How to understand the different roles in a complex sale and how they interact.
How to Measure Progress
Getting past "we had a great call" to understand if the sale is worth investing time in.
Actionable Sales Funnels
How to make a sales funnel that helps tell you what to do instead of just measuring things.
TO PREPARE: PLEASE BRING DATA
This is very very short workshop and although we will happily stay late to answer questions, you should come prepared with actual data if you have it. We won't stay late talking about theoretical topics...bring:

Sales notes
Your laptop with your CRM open and ready
Your customer persona
Startups selling to large enterprises, governments, or any organization that needs more than one person to say "YES" to get the order.... are all doing complex sales.
Whether we' are looking for your first sale or entering a new market, discovering a repeatable sales process is very different from executing an existing process. Sadly, we can't just outsource those first few sales. As founders, we need to learn how to sell....even if the whole sales process makes us incredibly uncomfortable.
As part of our ongoing volunteer work for the startup community, this short workshop is designing for entrepreneurs who are having problems figuring out how to sell their product. We will cover:
Basic Sales Archetypes
How to understand the different roles in a complex sale and how they interact.
How to Measure Progress
Getting past "we had a great call" to understand if the sale is worth investing time in.
Actionable Sales Funnels
How to make a sales funnel that helps tell you what to do instead of just measuring things.
TO PREPARE: PLEASE BRING DATA
This is very very short workshop and although we will happily stay late to answer questions, you should come prepared with actual data if you have it. We won't stay late talking about theoretical topics...bring:

Sales notes
Your laptop with your CRM open and ready
Your customer persona
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160 Spear Street, Suite 1000, San Francisco, CA 94103

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