New Belgium Brewing brings more bikes, beer and entertainment to Golden Gate Park on September 13 with its annual Tour de Fat party, headlined by comedian Reggie Watts.

The events starts with a costumed bicycle parade from 11am to noon at Lindley Meadow before the party settles with beer tastings and live entertainment. Performances include live music from the Handsome Little Devils and Reggie Watts, yo-yo stunts, vaudeville acts and a dance contest and bike contest.

The winner of “Thousand Person Dance Contest” will win a 2014 New Belgium Cruiser Bike. There will also be a fashion show for the best Tour de Fat costumes.

All donations and proceeds from the event benefit the San Francisco Bicycle Coalition and Bay Area Ridge Trail Council. Last year, Tour de Fat raised $16,574 for Bay Area nonprofits.

Admission is free to the event but donations are gladly welcomed, and beer is $5.

Tour de Fat Schedule:

12:00 p.m. — Fashion! (Best Costumes of the Tour de Fat)
12:20 p.m. — The Reals Band
1:20 p.m. — The Slow Ride Race
1:40 p.m. — The Handsome Little Devils
2:30 p.m. — Car for Bike Trade
2:45 p.m. —Yo-Yo People
3:35 p.m. — 1,000 Person Dance Contest, winner receives a New Belgium cruiser bike
4:00 p.m. — Reggie Watts
5:00 p.m. –– Finale