Surf-driven brand San Franpsycho is celebrating the opening of their new shop. The first 25 people through the door will receive a small gift bag, and all party-goers are invited to enjoy complimentary tastes from local restaurants and adult beverages.

Originally a collective of surfers who put out films featuring locals, San Franpsycho today is a lifestyle brand with full lines of screen-printed apparel and accessories. It’s not just about the surfing, but also the partying and “wild lifestyle” we live in San Francisco. The Sam Chase & The Functional Alcoholics will provide musical accompaniment with DJ Meddling Kid.

What: San Franpsycho store opening party

When: Thursday, March 29, 6-10pm

Where: 505 Divisadero at Fell