Calling all chic  freaks, trendsetters and style connoisseurs – get a fad fix during San Francisco Fashion Week with threads from up-and-coming designers as well as student collections.

Don’t fret if you didn’t get your tickets for the opening night invite-only soiree tonight. You can still feel like an industry insider for the rest of the week.

Today marks the beginning of the seven-day event packed full of runway shows and showcases designed to highlight the unique link between fashion and technology. A bevy of local shops are set to participate in bringing indie fashion to the forefront including posh, contemporary gallery 5 Claude Lane and Union Square’s enormous Apple Store.