Krispy Kreme has made a name for itself with a devoted following craving that box of hot, sugary donuts. But expect some major changes to the franchise’s menu in the near future.

The San Francisco Chronicle reports that Chief Executive Officer James Morgan plans to add oatmeal, yogurt and fruit juice to the menu.

It’s all part of revival as the company’s stock has more than doubled in the past year. And Morgan said he is looking to build on that momentum with healthier menu items and also by selling specialty coffee.

“We weren’t getting a lot of verbal complaints,” he said. “But we also were not getting the sales we thought we should.”

Although the company has not set an official date to break out the new menu, a launch of new coffees is expected this fall.

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Photo Credit: Unisouth, via Wikimedia Commons

• Tag: donuts, Healthy Menu, Krispy Kreme, Specialty Coffee