The Focus Group is an experiment in comedy and business. A team of talented marketers and comedians use a mix of corporate brainstorming exercises and improv games to create a brand for a real product. Enjoy a high energy comedy show which climaxes with a presentation of the best name ideas. The audience votes and a company is born!
Tonight's client is launching a new line of "paper earrings". They are playful, affordable and come in thematic sets. The client has hired The Focus Group to generate a fun and playful name that will appeal to fashion-oriented millennials.
Every member of the audience receives $2 and a free set of earrings for their attendance.
The Focus Group is an experiment in comedy and business. A team of talented marketers and comedians use a mix of corporate brainstorming exercises and improv games to create a brand for a real product. Enjoy a high energy comedy show which climaxes with a presentation of the best name ideas. The audience votes and a company is born!
Tonight's client is launching a new line of "paper earrings". They are playful, affordable and come in thematic sets. The client has hired The Focus Group to generate a fun and playful name that will appeal to fashion-oriented millennials.
Every member of the audience receives $2 and a free set of earrings for their attendance.
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