Fri January 31, 2014
The Art of Rebellion: How Music Engages Shoppers
SEE EVENT DETAILS
at The NWBLK
(see times)
Music is an essential yet mysterious element in retail environments. Sound is the “invisible” presence in the room, which is perceptible to everyone with auditory function.
As the controversial ad man Tony Schwartz said: “…The best thing about radio is that people were born without earlids. You can’t close your ears to it.”
Retail planners are often highly experienced, talented, and trained in the visual arts. Meanwhile, music remains an elusive element, and for good reason. Music is a fluid substance, which has to be simultaneously considered for its aesthetic properties, cultural references, and psychological impact in order to be used effectively.
On the surface, music programs designed for retail apply basic aesthetic principals and findings from behavioral studies, which are widely known to retail audio designers. The founders of Activaire will impart the fundamental “toolset” of how music is used in retail environments. We will dive further into the realm of how music enables brands to transform into truly culturally pivotal entities. We will cite examples from an array of newly burgeoning and heritage brands, including Diesel, Uniqlo, and American Apparel. These brands implement unconventional music programs, which are undeniably appealing.
We will talk about emerging trends in music. We will watch examples from and listen to the artists who are currently captivating the Activaire music styling team, and predict who will further captivate America in the next 12-18 months.
Additionally, we will look at how the multi-billion dollar music industry survived a nearly crushing blow dealt by technology. We will share insight from how the music industry engages consumers, and how these methods can be directly applied by retailers seeking to organically integrate an omnichannel strategy with the “offline” retail experience
show less
As the controversial ad man Tony Schwartz said: “…The best thing about radio is that people were born without earlids. You can’t close your ears to it.”
Retail planners are often highly experienced, talented, and trained in the visual arts. Meanwhile, music remains an elusive element, and for good reason. Music is a fluid substance, which has to be simultaneously considered for its aesthetic properties, cultural references, and psychological impact in order to be used effectively.
On the surface, music programs designed for retail apply basic aesthetic principals and findings from behavioral studies, which are widely known to retail audio designers. The founders of Activaire will impart the fundamental “toolset” of how music is used in retail environments. We will dive further into the realm of how music enables brands to transform into truly culturally pivotal entities. We will cite examples from an array of newly burgeoning and heritage brands, including Diesel, Uniqlo, and American Apparel. These brands implement unconventional music programs, which are undeniably appealing.
We will talk about emerging trends in music. We will watch examples from and listen to the artists who are currently captivating the Activaire music styling team, and predict who will further captivate America in the next 12-18 months.
Additionally, we will look at how the multi-billion dollar music industry survived a nearly crushing blow dealt by technology. We will share insight from how the music industry engages consumers, and how these methods can be directly applied by retailers seeking to organically integrate an omnichannel strategy with the “offline” retail experience
Music is an essential yet mysterious element in retail environments. Sound is the “invisible” presence in the room, which is perceptible to everyone with auditory function.
As the controversial ad man Tony Schwartz said: “…The best thing about radio is that people were born without earlids. You can’t close your ears to it.”
Retail planners are often highly experienced, talented, and trained in the visual arts. Meanwhile, music remains an elusive element, and for good reason. Music is a fluid substance, which has to be simultaneously considered for its aesthetic properties, cultural references, and psychological impact in order to be used effectively.
On the surface, music programs designed for retail apply basic aesthetic principals and findings from behavioral studies, which are widely known to retail audio designers. The founders of Activaire will impart the fundamental “toolset” of how music is used in retail environments. We will dive further into the realm of how music enables brands to transform into truly culturally pivotal entities. We will cite examples from an array of newly burgeoning and heritage brands, including Diesel, Uniqlo, and American Apparel. These brands implement unconventional music programs, which are undeniably appealing.
We will talk about emerging trends in music. We will watch examples from and listen to the artists who are currently captivating the Activaire music styling team, and predict who will further captivate America in the next 12-18 months.
Additionally, we will look at how the multi-billion dollar music industry survived a nearly crushing blow dealt by technology. We will share insight from how the music industry engages consumers, and how these methods can be directly applied by retailers seeking to organically integrate an omnichannel strategy with the “offline” retail experience
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As the controversial ad man Tony Schwartz said: “…The best thing about radio is that people were born without earlids. You can’t close your ears to it.”
Retail planners are often highly experienced, talented, and trained in the visual arts. Meanwhile, music remains an elusive element, and for good reason. Music is a fluid substance, which has to be simultaneously considered for its aesthetic properties, cultural references, and psychological impact in order to be used effectively.
On the surface, music programs designed for retail apply basic aesthetic principals and findings from behavioral studies, which are widely known to retail audio designers. The founders of Activaire will impart the fundamental “toolset” of how music is used in retail environments. We will dive further into the realm of how music enables brands to transform into truly culturally pivotal entities. We will cite examples from an array of newly burgeoning and heritage brands, including Diesel, Uniqlo, and American Apparel. These brands implement unconventional music programs, which are undeniably appealing.
We will talk about emerging trends in music. We will watch examples from and listen to the artists who are currently captivating the Activaire music styling team, and predict who will further captivate America in the next 12-18 months.
Additionally, we will look at how the multi-billion dollar music industry survived a nearly crushing blow dealt by technology. We will share insight from how the music industry engages consumers, and how these methods can be directly applied by retailers seeking to organically integrate an omnichannel strategy with the “offline” retail experience
show less
Date/Times:
The NWBLK
1999 Bryant Street, San Francisco, CA 94110
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