A new travel series, customNation debuts today with its first feature episode shot in beautiful San Francisco. Viewers are treated to an outside-of-the-box look at American cities with a few hidden gems tourists sometimes miss.

The show follows hosts Camille Ford (Travel Channel’s Food Wars) and comedian Christian Finnegan (VH1′s Best Week Ever), as the quirky pair takes a road trip across the country to explore unexpected.

On their debut episode, Finnegan and Ford visit three popular SF establishments: City Lights Books, an independent bookstore founded by two poets in 1953 located in Broadway; Vesuvio Café a historic saloon in North Beach; and Golden Gate Fortune Cookie Factory, voted by Wired Magazine as one of the geekiest companies of 2011.