The Chinese Lunar New Year begins on February 3. The celebration is a customary time of gift exchange, usually involving red envelopes filled with cash.

And because of this, the San Francisco Police Department is warning Asian merchants to look out for criminals that might be targeting them.

The organization SAFE, which stands for Safety Awareness For Everyone, has teamed up with the department to make local businesses more aware of possible crime.

This week’s campaign began in Chinatown and has been expanded to include both the Bayview and Ingleside districts, two areas that are now prominently filled with Asian merchants.

Officials are asking merchants to report any crime or suspicious activities and have been discouraged from carrying or displaying cash and valuables.

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