Understanding Unexpressed Customer Needs

Event has passed (Thu Aug 17, 2017 - Thu Aug 17, 2017)
San Francisco Filipino Cultural Center
06:00 PM
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EventAccording to SiriusDecisions research, 83% of product people expect that addressing unexpressed customer needs would have a high business impact. Yet 45% of product people spend little to no time understanding these needs. In this session, we will discuss the importance of understanding customer needs, share a framework to uncover unmet needs, and provide techniques and sources that can help you better solve problems for your customers. 
SpeakerJeff Lash is a VP and Group Director, Go-to-Market, at SiriusDecisions, the leading global research and advisory company focused on ensuring product, marketing and sales leaders drive intelligent growth for their organizations.  His team works with product management and portfolio marketing leaders to improve their product management and marketing effectiveness. With 15+ years of PM, UX, and product development experience, Jeff also writes the popular blog How To Be a Good Product Manager. Twitter: @jefflash
Agenda 6-7 pm: Check-in, dinner (not pizza!) and networking 7-8 pm: Talk plus Q&A 8-8:30 pm: Networking


  1. San Francisco Filipino Cultural Center 814 Mission Street, San Francisco, CA