SVPG Workshop - How To Create Products Customers Love - SF - Mar 20-21, 2018

Tue Mar 20
City Club of San Francisco
09:00 AM
Claim this listing


How To Create Products Customers Love
Workshop for Product Managers and Product Leaders including VP/DIrector Product, VP/Director UX, VP Engineering/CTO, as well as Product Owners, Product Managers, Product Designers and Senior Engineers
Instructor: Marty Cagan
This workshop is specifically designed for product managers and product leaders from Technology Product companies that want to dive very deep into the product roles and learn the leading edge practices from Product Discovery, Lean Startups, Lean UX, Agile, Customer Development, Design Thinking, as well as techniques and practices from the very best technology-enabled product companies in the world.
How is this workshop structured?The workshop is structured around 100 lessons in creating products customers love. Each lesson is a discussion about an issue, tool or technique that is proven to make a difference in your product. Many of the lessons will surprise you. All are full of examples to illustrate the point. Exercises throughout let you try out the skills and techniques in class. You will leave the course with 100 techniques you can immediately apply in your job.
Who will be teaching this workshop?
The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group.  Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.  Marty is the author of the book "Inspired: How To Create Products Customers Love."
The course is designed to teach you everything you need to know to be a confident and competent product owner/product leader for products that make a difference.
This is an intense two days, but my intention is to provide the single best learning opportunity in the world for aspiring product leaders.
For this session there are no hotel discounts due to a convention that week, but the recommended hotel is the Courtyard San Francisco Downtown at 299 2nd Street.
You can cancel with a full refund for any reason up to 7 days prior to the event.  After that, it is too late for a refund but you are free to send any substitute you like.  (It is generally too late to get substitute attendees from the waiting list so the seat would go unused).


  1. City Club of San Francisco 155 Sansome Street, San Francisco, CA